Pinterest is one of the most underused traffic channels for creators and small businesses, when pins are built to convert. Over the past year we’ve leaned on ChatGPT to crank out high-performing pin titles, SEO-friendly descriptions, snappy overlay copy, and A/B-testable variations. In this post we share the exact ChatGPT prompts we use, how we structure them, and the small tweaks that turn average pins into money-making pins. No fluff, just the templates and workflow that let us scale publishing without losing conversion power.

Why I Use ChatGPT For Pinterest Pins

Pinterest rewards relevance, clarity, and repeatable testing. Creating hundreds of pins manually drains time and creativity: using ChatGPT lets us produce consistent, on-brand copy at scale while keeping a human touch. That said, we don’t treat ChatGPT as a replace-all: it’s a fast creative partner that expands our idea set, enforces SEO signals, and helps test micro-variations.

We rely on ChatGPT for three practical reasons:

• Speed: Generating dozens of pin titles and descriptions in minutes frees us to test and design more pins.
• Consistency: We standardize voice and keyword placement across campaigns, which improves click-through and saves editing time.
• Iteration: Testing minor variations, CTA phrasing, keyword order, overlay words, has produced measurable uplifts in impressions and saves.

In short: ChatGPT helps us be systematic about what converts and accelerates the learning loop from idea to revenue.

How I Structure Every Prompt

We’ve designed a repeatable prompt structure that keeps outputs reliable. Every prompt follows the same logic: goal, format, constraints, voice, and examples. That predictable skeleton lets us swap variables per niche without losing clarity.

Core Template Components

• Goal: What outcome we want (e.g., “Write a high-converting pin title that drives clicks to a free PDF.”)
• Format: Specify length, punctuation, and whether to include power words or numbers.
• Constraints: Character limits for overlay text, no emojis, include primary keyword, include 2 secondary keywords.
• Voice: Brand tone (e.g., confident, friendly, and actionable).
• Example: Provide 1–2 exemplar pin titles or descriptions for style reference.

Putting these together reduces back-and-forth and prevents vague results.

Variables To Swap Per Niche

We swap a few variables depending on niche and funnel stage:

• Primary keyword: the main search term (e.g., “meal prep ideas,” “side hustle ideas”).
• Offer type: freebie, blog post, video, product.
• Audience cue: beginner, busy parents, side-hustlers.
• Desired CTA: “save for later,” “download,” “read now,” “shop.”

Swap those four pieces and the same core template produces niche-accurate options every time.

Exact Prompts I Use

Below are the exact prompts we paste into ChatGPT. We keep them simple and precise so outputs are predictable. Each prompt also includes a short note on how we use the result.

Attention-Grabbing Pin Title Prompt

“Write 10 attention-grabbing Pinterest pin titles for a [offer type] targeted at [audience cue]. Each title must include the primary keyword ‘[primary keyword]’, be 30–60 characters long, use active language, and include 1 number in at least 3 titles. Keep tone confident and actionable. Example style: ’10 Quick Meal Prep Ideas for Busy Parents’.”

Why we use it: Titles are what appear under images in many placements and influence saves and clicks. We ask for a short range to ease overlay design.

SEO-Optimized Pin Description Prompt

“Write 5 SEO-optimized Pinterest pin descriptions for a pin linking to [landing page type]. Each description should be 160–250 words, include the primary keyword ‘[primary keyword]’ 2–3 times naturally, include the secondary keywords ‘[keyword A], [keyword B]’ once each, and end with a clear CTA (e.g., ‘Read more’ or ‘Download now’). Keep tone helpful and slightly urgent. Add 3 relevant hashtags at the end.”

Why we use it: Descriptions influence Pinterest search and give users context. Long-form descriptions still matter, Pinterest indexes them.

Short Overlay Text/Copy Prompt

“Create 8 short overlay text options for a Pinterest pin image promoting [offer type]. Each option must be 3–7 words, easy to read on mobile, and include the primary keyword only when it fits naturally. Prioritize clarity and urgency (e.g., ‘Meal Prep in 30 Mins’). Avoid punctuation-heavy styling.”

Why we use it: Overlay text needs to be legible and elastic to design. Short options make A/B testing quick.

Pin Variation And A/B Test Prompt

“Generate 6 pin variations (title + overlay + description snippet) for A/B testing around [primary keyword]. Vary CTA phrasing, headline structure (how-to, list, question), and emotional angle (curiosity, fear of missing out, convenience). For each variation, add a one-line hypothesis explaining why it might perform better.”

Why we use it: We run controlled tests and track hypotheses. ChatGPT helps produce clear variations and test rationales so results are actionable.

Prompt Tweaks That Improve Performance

Small prompt changes yield big differences. We tweak voice, keywords, and formatting to align copy with what performs best for a given audience.

Tone, Keywords, And CTA Adjustments

• Tone swap: For beginners we request ‘encouraging and simple’: for pros we request ‘direct and technical.’ The tone alone can shift CTR by changing perceived relevance.
• Keyword placement: Ask ChatGPT to place the primary keyword early in titles and within the first 40–60 characters of descriptions, Pinterest seems to favor early placement.
• CTA variation: Instead of ‘Click here’ we test specific CTAs like ‘Get the free template’ or ‘See step-by-step.’ Specificity improves conversion.

These tweaks are low-effort but compound over dozens of pins.

Formatting, Character Limits, And Hashtag Guidance

• Overlay limits: Always test overlay text at 3–7 words and preview on mobile, longer text kills readability.
• Description length: We keep one description short (80–120 words) and one long (180–250 words) for each pin to see which gets more saves or clicks.
• Hashtags: Use 2–4 targeted hashtags, not a long list. We include one broad hashtag, one niche, and up to two branded or campaign tags.

My Workflow: From Prompt To Published Pin

A repeatable workflow lets us move from idea to published pin in under an hour per pin batch. Consistency beats random creativity.

Step-By-Step Process: Generate, Refine, Design, Schedule

1. Generate: Use the prompts above to create 20–40 titles and descriptions for a campaign.
2. Refine: Pick top 6 titles, refine overlay text for mobile legibility, and tweak descriptions for on-page SEO alignment.
3. Design: Drop the overlay copy into our Canva or Figma templates. Prefer high-contrast text and a clear focal image.
4. Schedule: Use Tailwind or Pinterest Scheduler to stagger pins across 2–4 weeks, pairing each description variation with 2–3 image styles.

We batch these steps to keep momentum and learning consistent.

Track Metrics And Iterate Prompts

We track impressions, closeups, saves, clicks, and conversion (email signups or sales) per variation. After two weeks we run a simple analysis:

• Drop variations with low CTR and high impressions (bad messaging).
• Promote top variations in more boards or paid tests.
• Update prompts with new insights, e.g., “use ‘free template’ instead of ‘download’ in CTA”, and rerun generation for the next batch.

The key is a tight feedback loop: generate, test, learn, and adapt prompts so they reflect what actually converts.

Conclusion

We use ChatGPT to remove friction from creative iteration while keeping results grounded in data and design. The exact prompts above give us a reliable starting point, then we tweak voice, keywords, and CTAs based on performance. If you treat prompts like experiments rather than final answers, you’ll scale both volume and conversion: more pins, smarter tests, and eventually more revenue. Now plug these prompts in, run a few A/B tests, and watch which pin variations start paying for themselves.