How often should you really be pinning on Pinterest?
A quick Google search of this question can leave you overwhelmed with outdated, contradictory advice. It’s no wonder so many people give up on Pinterest before seeing results. Let’s take a look at what the top results say when you search: “How often should you post on Pinterest?”
- #1 recommends: 5–15 pins per day (even up to 30!)
- #2 suggests: 1 new pin per week
- #3 advises: 10 pins daily
Confused yet? You’re not alone.
I’m Nick Garcia, a Pinterest Marketing Strategist who has been leveraging the platform for years. Over time, I’ve experimented, adapted, and refined my strategies to what actually works. With over 100M impressions and a deep understanding of Pinterest’s algorithm, I’m here to give you clarity.
Let’s cut through the noise and get into what really works for growing your Pinterest account in 2025.
Less is More
For most accounts, quality trumps quantity every time. Currently, I pin:
- 1-2 fresh new pins daily (maxing out at 14 per week).
Many established accounts I manage thrive on just 1 new pin daily. And no, that doesn’t mean 7 brand-new blog posts every week. You can create fresh pins for older content by designing new graphics and tweaking the descriptions for SEO.
Why? Pinterest’s algorithm prioritizes fresh, engaging content. Sending out 10+ pins a day isn’t just unnecessary—it can trip spam filters and hurt your account in the long run.
What Works on Pinterest in 2025
Let’s break down what’s effective and what to avoid in the ever-evolving Pinterest landscape:
1. You Don’t Need to Repin Others’ Content
Once a widely recommended practice, repinning others’ content is no longer essential. The algorithm focuses on showcasing original, optimized content.
- Exception: If your account is new and needs SEO support, you can save a few high-quality, niche-relevant pins to your boards—but sparingly.
2. Avoid Outdated Tailwind Strategies
Some features on Tailwind, like the looping tool, can hurt your reach. Repinning the same image to multiple boards—even months apart—is a quick way to get flagged as spam.
- Pro Tip: Use Pinterest’s FREE scheduler instead. It’s designed to work seamlessly with the algorithm.
3. Stay Away From Generic Group Boards
Pinterest group boards used to be gold for growth. Now, they often confuse the algorithm. If your pin on “keto meal prep” ends up on a board with unrelated topics like “DIY crafts” and “travel tips,” it won’t reach the right audience. Instead, focus on optimizing your own boards for SEO.
4. Optimize for SEO—Always
SEO is everything on Pinterest. From board titles to pin descriptions, every element needs to align with the keywords your audience is searching for. Proper optimization can make the difference between a pin that gets buried and one that goes viral.
My Proven Strategy for Success
Here’s a simple framework you can follow:
- Create 1-2 fresh pins daily. Focus on unique designs and SEO-rich descriptions.
- Use Pinterest’s scheduler. Save yourself time while staying consistent.
- Pin to relevant boards. Each pin should align perfectly with the board’s topic.
- Focus on high-quality content. Always prioritize fresh, actionable, and engaging ideas.
By staying consistent and following these steps, you’ll not only grow your Pinterest account but also drive traffic to your blog or business.
Results Speak for Themselves
Here’s a quick snapshot of what’s possible. Just three of my top-ranking pins sent over 30,000 website clicks this month alone.
Remember, Pinterest success doesn’t happen overnight. It’s about playing the long game with smart, sustainable strategies.
Let the rumors go, simplify your workflow, and watch your Pinterest account thrive.
