Growing our website visits significantly through Pinterest has been an incredibly exciting journey. After experimenting with various strategies, we discovered the power of evergreen pins and how they can continually attract traffic over time. In this text, we’ll share our experience and insights, detailing how we reached 500,000 visits using evergreen pins, and how you can replicate this success. Let’s jump into what evergreen pins are, how to create them, and the strategies we used to amplify their impact.

Understanding Evergreen Pins

What Are Evergreen Pins?

Evergreen pins are images on Pinterest that maintain their relevance and appeal over time, driving continuous traffic to your website long after they are published. Unlike seasonal or trend-based content, evergreen content remains useful regardless of the date. This can include topics such as recipes, how-to guides, tips for everyday living, or any content that consistently engages users.

Why Evergreen Pins Matter for Pinterest Traffic

Utilizing evergreen pins helps in creating a robust source of traffic that doesn’t rely on passing trends. This means that once you’ve created quality evergreen content and optimized it for Pinterest, it can generate traffic for months or even years. This long-term potential is essential for building a sustainable traffic strategy that continually feeds your website without constant input.

Creating Impactful Evergreen Pins

Design Tips for Evergreen Pins

The design of your pin plays a critical role in its success. Here are a few tips we found helpful:

• Use Vertical Images: Pins that are 1000 x 1500 pixels or in a 2:3 ratio tend to perform best. They catch the eye more easily on mobile devices, which is where the vast majority of Pinterest activity occurs.
• Incorporate Text Overlay: Adding clear and readable text to your images can make your pins stand out. Make sure the font is legible even in smaller sizes. Highlight the benefit of your content in just a few words.
• Maintain Brand Consistency: Use a consistent color palette, logo, and style to make your pins recognizable. This boosts your brand identity and encourages clicks from those who recognize your content.

Crafting Compelling Descriptions and Titles

A compelling title and description play an essential role in making your evergreen pins effective. Start with these tips:

• Use Actionable Language: Phrases like “Get started with easy steps” or “Learn how to do…” can engage users more effectively.
• Include Keywords: Integrate keywords relevant to your content naturally. This not only gets your pin discovered by the right audience but also improves its SEO.
• Be Concise Yet Informative: Provide enough details to whet the appetite of the reader while encouraging them to click through for more information.

Optimizing Pins for Searchability

Using Keywords Effectively

Keywords are crucial for ensuring your pins reach the right audience. Here’s how we carry out this:

• Research Popular Keywords: Use Pinterest’s own search function to see what keywords are trending in your niche.
• Place Keywords Strategically: Include keywords in your pin title, description, and image alt text. This helps in aligning your pins with user search queries.
• Create Boards Around Keywords: Curate your boards to revolve around specific keywords. This will not only help your pins but also encourage followers looking for cohesive content.

The Importance of Rich Pins

Rich pins are an advanced type of organic Pinterest pin that automatically syncs information from your website. Using them offers several advantages:

• Increased Engagement: Rich pins provide more context about an idea, which can lead to higher engagement rates.
• SEO Benefits: Since rich pins include structured data from your website, they can boost your visibility in search results, driving more traffic to your website.
• Automatic Updates: If you update your content, rich pins automatically reflect these changes, ensuring your pins remain current without constant manual updates.

Sharing and Promoting Your Evergreen Pins

Timing and Frequency of Pinning

Timing can make a significant difference in the visibility of your evergreen pins. Here are our insights:

• Optimal Posting Times: Analyze when your audience is most active on Pinterest and schedule your pins accordingly. We found that evenings and weekends often yield better engagement.
• Consistent Pinning: Regularly pinning your content can help keep it fresh in users’ feeds. Strive for a balanced approach so you don’t overwhelm your audience but remain visible.
• Repinning: Don’t hesitate to repin your successful evergreen content periodically. This can refresh its visibility and attract new audiences.

Engaging with Your Audience on Pinterest

Building a relationship with your Pinterest audience can lead to tremendous benefits:

• Respond to Comments: Engage with users who comment on your pins. This helps create a community around your content.
• Follow Relevant Accounts: Following users and brands related to your niche can lead to reciprocal follows, expanding your network.
• Join Group Boards: Participate in group boards relevant to your niche. This can introduce your content to a wider audience and enhance your credibility.

Tracking Your Success with Analytics

Key Metrics to Monitor

To ensure our strategies were effective, tracking performance was essential. Here are some key metrics we monitored:

• Engagement Rate: This includes saves, clicks, and impressions. A healthy engagement rate indicates that our content resonates with viewers.
• Click-Through Rate (CTR): Measuring how many people clicked through to our website from each pin can help us refine our strategy.
• Conversion Rate: Finally, tracking the conversion rate, number of visitors who completed a desired action, helps us assess the effectiveness of our content.

Conclusion

Reaching 500,000 visits through Pinterest was a learning journey filled with experimentation and adaptation. Utilizing evergreen pins transformed our traffic flow, providing sustainable results over time. By understanding the power of evergreen content, crafting visually appealing and optimized pins, and actively engaging with our audience, we built a thriving traffic source. We encourage you to carry out these strategies and watch your Pinterest traffic grow.