Landing pages are a must for your business.
So it stands to reason a landing page builder is necessary and in this article, I’m going to provide you a review of the top 12 landing page builders AND:
- I’m going to give you tips on how to create high-converting landing pages
- Provide you examples of different landing pages
- Exactly what to look for in a landing page builder
- And much more…
After you read this post, you’ll know which landing page builder might fit your needs AND you’ll be equipped with enough information to get your very own landing page up and running on your website.
Landing pages have many purposes:
- they help you generate leads
- they get your visitors to perform certain actions
- they help you make money by making it easier to make sales
- they help grow your following and positioning
As vital as landing pages are to running a business, many people still find them difficult, find them intimidating, or just aren’t evolving with the times.
Building landing pages is one of the top struggles businesses deal with. And when most businesses manage to get one (a landing page) up, they find it difficult to increase conversion rates and many don’t avoid the common mistakes associated with poor landing page design.
Plus, 50% of companies say that improving their online sales funnel is one of their top sales priorities this year.
As you can tell by now, landing pages are necessary for your business.
So it stands to reason that choosing the best landing page builder is important to save time, money, and guarantee your success.
Generic landing pages are not nearly enough to convert your leads into sales. You need to create stunning and optimized landing pages to direct your customers down the funnel.
This list compares and ranks the 12 best landing page builders.
Let’s get started.
So, What Is The Best Landing Page Builder?
Below are my top picks for which landing page builder to use
ClickFunnels is probably the #1 sales funnel builder in the world right now. As you can see from the image above, they have almost 100,000 users who have created over 6 million funnels and processed over 4 BILLION through those funnels.
ClickFunnels offers many tools and resources to help you create:
- landing pages
- digital and ecommerce product launch pages
- membership websites
- squeeze pages
I’ve been using ClickFunnels for 5 years and have created a variety of sales funnels, including:
- opt-in funnels
- membership sites
- digital products (I’ve sold over 12,000 digital programs)
With the top offering from ClickFunnels, you can have your own email marketing software and affiliate program.
ClickFunnels key features:
- 24/7 customer support
- Easy to use drag and drop landing page editor
- Simple dashboard to manage your account, funnels, and more…
- Set up and manage entire marketing campaigns
- Build sales funnels and publish in less than 30 minutes (thousands of pre-made templates)
ClickFunnels offers 2 pricing tiers and packages. The startup package is $97/month and the enterprise package is $297/month. Either way, you have access to a 14-day free trial to start building your first funnel. You can have your first simple funnel up and published to your own domain in less than 1 hour.Get started with a ClickFunnels free trial.
Leadpages is a great inexpensive landing page builder, especially if you’re looking for a less robust platform than say, ClickFunnels. Don’t let the “less robust” fool you, Leadpages offers many features that can get the job done for sales funnels and landing pages.
Like most landing page builder software companies, you can try it out for 14 days. If you think Leadpages fits your businesses website and sales funnel needs then you can sign up for paid account.
Leadpages key features:
- Mobile-responsive templates and funnels
- Easy WordPress integrations
- Simple drag and drop website editor
- Easily test 2 different landing pages (i.e. A/B split testing)
For most of you reading this article, you’ll choose between Standard and Pro. With standard you’re looking at $37/month, but you’re limited to one website. With Pro for $79/month you upgrade to 3 websites and a few more features you could use. Online sales and payments is one of those features you’ll want to explore if you want to sell digital programs or ecommerce products at some point. Of course, you can start a free trial of Leadpages and try it for yourself!Click here to get started with Leadpages
Builderall is one the main competitors to ClickFunnels, but many “online marketers” use it strictly for the affiliate program. It’s worth noting that most if not all of the landing page builders you’ll use have affiliate programs.
Back to Builderall…
Builderall has a popular brand among people who label themselves “online marketers.” You can easily build complete sales funnel with Builderall’s upgraded drag and drop builder, they are calling “Cheetah.”
With Builderall not only can you create converting sales funnels, you can set up a checkout page, send emails, set up your own affiliate program for your products, and set up entire membership sites.
Builderall does not hold back on features…
Builderall key features:
- Cheetah drag and drop landing page builder
- Built-in email marketing software
- Hundreds of third party integrations
- Connect up to 15 domains
- Unlimited bandwidth and visitors
There are 2 main plans (even though the above image has 5). You can get started with Essential for $29.90/month or Premium for $69.90/month. With Premium you get unlimited leads and a lot more features. If you’re a blogger or just want to get your feet with landing pages, the Essential plan is all you need.
Unbounce is a great landing page builder.
Unbounce integreates with other important apps important to your business like Hubspot, Zapier, Salesforce, MailChimp, WordPress, and many others.
You can also get a free trial of Unbounce to test it our for yourself before upgrading to any paid version.
Unbounce key features:
- A simple to use drag and drop landing page builder
- Over 100 mobile responsive pre-designed templates
- Set up custom domains
- Lead generation tools and resources
If you’re a landing page newbie, you should start with the Essential plan for $99/month ($79/month if you pay annually). The Premium plan starts at $199/month ($159/month if you pay annually), and the Enterprise plan is $499+/month depending on the size of your email list, number of websites, etc… You can start with a 14-day free trial to see if it works for you or not.Click here to get started with Unbounce
Convertkit's landing page builder not only provides quick metrics updates for conversion rates and subscriber counts, you can also easily set up your favorite tracking methods and give your landing page the optimized boost it deserves.
Learning how your audience interacts with your landing page is essential for improving your conversions and boosting sales.
Convertkit is not only a landing page builder, but an industry leading email marketing software used by some of the top bloggers and influencers.
While I believe Convertkit is a great email marketing platform, the landing page builder is more for beginners. Once you need sales funnels (which should be soon), Convertkit will fall short.
ConvertKit key features:
- One click to 100,000+ images
- All templates are fully responsive
- GDPR compliant
- Integrations with common tools
- Email and live chat support
If you’re just starting out with landing pages, Convertkit’s $29/month plan is a perfect place to start. As you start to grow your email list, you’ll upgrade to higher priced plans like $79/month and even higher. Anyone can sign up for a free 14-day trial. This gives you plenty of time to find out if ConvertKit is the right tool to help you grow your business.Click here to get started with ConvertKit
Kartra WAS an up and coming all-in-one marketing software allowing you to build landing pages, create entire sales funnels, send emails, create membership sites, and much more…
They launched in 2017 and was looking promising, then support practically disappeared, they started experiencing technical problems, and they didn’t seem to concerned with growing their business.
If someone purchased Kartra, they could really develop a high-quality landing page builder and marketing software.
Kartra key features:
- Sell products or services online with credit card and Paypal payments
- Build your leads, prospects and customers database and organize them with tags
- Create live or automated email/SMS marketing campaigns to communicate and engage with your user base
Kartra is pricey, but since they offer a variety of features it can be worth it if you’re able to cancel other softwares. They don’t have the helpful community like ClickFunnels, but there is potential.
You can get started with Kartra with a trial, then choose between 4 different plans ranging from $99/month to $499/month. The Platinum plan gives you unlimited everything which is ideal for an agency or a business with HUGE email database. Either way, judge for yourself by signing up for a trial!Click here to get started with Kartra
If you're interested in trying the #1 landing page builder on the internet for 14-Days absolutely FREE, click HERE and I'll send you my top 3 sales funnels that have helped my blog from from $0 to six-figures in less than 1 year...
7.) Thrive Themes
ThriveThemes is a good option if you’re familiar with WordPress and don’t want to deviate too much from your WordPress website. Thrive Themes offers themes & plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!
Thrive Architect (the drag and drop page builder) is the visual page builder that is built from the ground up for business and conversion focused websites.
Includes infinitely customizable buttons, testimonials, countdown timers and lead generation forms that integrate with your favorite email marketing tools.
Thrive Themes has built a pretty great suite of different products to run your business.
ThriveThemes key features:
- Over 200 landing page templates
- Easy to use drag and drop editor
- Attention-Grabbing Text & Image Combinations
- Instantly preview your page for various screen sizes
You can get started with Thrive Themes for about $30/month paid quarterly for a basic Thrive Membership or $69/month for an Agency Membership. You can save some money by paying annually. As of the writing of this article, they don’t offer a trial, BUT they offer a 100% money back guarantee. They have great support so you shouldn’t have a problem.Click here to get started with Thrive Themes
Getresponse is an up and coming landing page builder. It started out as an email marketing software, then went into email marketing automation and have recently become known for their landing pages.
Getresponse allows you to create a landing page with a few simple steps. Select from one of their many templates, customize your landing page, add in your integrations, then publish your page.
After you publish you can test, optimize, and tweak.
In my opinion, Getresponse is a great email marketing and automation tool, but not ideal when it comes to landing pages. It is, however, a good option if you are using Getresponse for your email needs and want to dabble with landing pages.
Getresponse key features:
- Superb customer service and chat support
- Great mobile responsive landing page templates
- Over 5,000 royalty free images
- Good analytics, tracking, and testing capabilities
- Easy to use editor
After your trial, you can start using Getresponse for less than $15/month. It goes all the way to over $1000/month once you have a huge email list. Getresponse offers a long 30 day trial to try to hook you in.Click here to get started with Getresponse
Instapage is the perfect landing page builder software for anyone wanting to create beautiful landing pages. Instapage offers a simple to use drag and drop editor to make things incredibly simple.
With over 200 mobile-friendly templates, you don’t need to worry about coding or have any computer programming background. Plus, you don’t have to pay thousands of dollars to hire a developer.
With a few clicks of your mouse and some simple customization you can have a stunning landing page published collecting leads and making sales for you 24/7.
Like most landing page builders, you can integrate with other softwares you’re using to run your business.
Instapage key features:
- Easy to use editor
- A/B split testing
- Customize fonts and templates
- Interactive widgets
- Robust analytics and testing
The Business plan starts at $199/month ($149 for annual), which offers standard drag and drop editor, heatmaps (which is a really cool feature), conversion analytics, and more…
The Customized package varies in price based on your business needs.
Instapage offers a 14-day free trial that gives you access to all Business level features.Click here to get started with Instapage
Hubspot is one of industry leading softwares in the SAAS and B2B space. They are one stop shop for your online marketing needs.
Hubspot offers advanced tracking, analytics, and features to create a powerful landing page builder solution. While Hubspot works for businesses of all shapes and sizes, it’s best suited for larger teams and agencies.
If you are a beginner, then have access to a complete walk-through process and hundreds of pre-existing mobile-friendly templates. However, for more advanced users, this famous landing page tool offers a wide array of tools and technologies, such as advanced analytics tools, testing software, etc.
Hubspot key features:
- Offers list segmentation
- Allows you to create professional-looking landing pages in minutes
- Captures and converts leads using live chat, pop-up forms, conversational bots, etc.
- Pages are fully responsive on all devices
- Offers personalized landing page content for individual visitors
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Hubspot is pricey and is good for bigger businesses.
Click here to get started with Hubspot
Wishpond was named one of Hubspots top competitors and is growing at lightning speed.
Wishpond’s landing page builder is intuitive and easy to use. But don’t let “easy” fool you, it’s a powerful landing page builder, allowing you to build and publish your sites without any technical knowledge.
Good for both beginners and more advanced users, Wishpond’s landing page builder can be as simple as a few minutes of drag-and-drop and customization before going live. But, if you want more flexibility, their advanced tools let you customize the elements of your page.
Wishpond key features:
- Unlimited Landing Pages
- Social Contests
- Email Drip Campaigns
- Marketing Automation
- Unlimited User Accounts
Wishpond is relatively inexpesive compared to the other landing page builders, but it’s also not as feature rich. You can get started for $49/month on the “Starting Out” plan and you can go all the way to “Rapid Growth” and pay $199/month, which increases as your leads increase.
Wishpond also has a “Done-for You” option where someone will build our your landing pages and sales funnels. You can schedule a strategy session with a Wishpond representative from their website. You can try Wishpond out for 14 days absolutely free.
Click here to get started with Wishpond
Landingi is used by over 4,000 companies, including Paypal, Sony, and others.
Creating a custom landing page inside Landingi is easy and intutive. You don’t need to have any computer programming knowledge or know-how.
You can create, automate, publish, and launch with their drag and drop editor using one of their 200 mobile-responsive templates to boost conversion.
Landingi key features:
- Simple to use drag and drop editor
- Web analytics and tracking tools
- A/B split testing
- Many integrations like Mailchimp, Hubspot, etc…
The starter plan starts at $29/month, the next plan is $45/month, next is $59/month, and last plan (Suite) is $209/month.
You can do a 14-day free trial, which no credit card required. Each plan gives you unlimited landing pages, tech support, AWS hosting (on the cloud), the drag and drop builder, and more…Click here to get started with Landingi
Summary Of The Best Landing Page Builders
I know, 12 landing page builders is alot of information to take in, much less choose from. My suggestion is, go to each of the 12 landing page builders websites and get a feel for the experience.
If you want my personal recommendation, then I would choose 4 and do trial for each.
Those would be my first choices if I was starting over looking for a good landing page builder.
What To Look For In A Landing Page Builder
The best landing page builders and softwares allow you to:
- easily and quickly create landing pages, sales funnels, and even order forms…
- track your stats like opt-in percentage, average order value, and more…
- publish and launch your landing pages quickly
The most important aspect of your search for a good landing page builder is that it fits YOUR business needs.
Personally, I look for something that saves me time, requires very little coding knowledge, makes publishing easy, has good support, a strong motivating community, and makes my excuses irrelevant.
Online or Offline Landing Page Builders
Landing pages can be used to start and grow any type of business, online or offline.
For example, here’s an example from clicking an ad by Ford:
It’s a landing page with a nice picture and a call to action, which is “See our full lineup of vehicles and find the one that best fits you.”
Here’s another example of a landing page, this time for an online based business, Constant Contact:
Constant Contact is an email marketing software company and their landing page is meant to get you to sign up for a free trial.
Landing pages are EVERYWHERE and used by all successful businesses.
You can sell anything using landing pages.
Speaking of call to actions, let’s go over a few ways to make sure your landing page converts and sells!
Tips To Make Your Landing Page Builder Pay For Itself Instantly
Ok, so now you know about some of the top landing page builders on the internet. Maybe you’ve already signed up for a trial or two.
It’s important to not only have a landing page builder you love, now you need to start creating optimized, visually appealing, and converting landing pages to start growing your business.
It’s time to focus on adding value to your prospects and differentiate yourself from your competitors.
Here are a few tips I’ve learned after creating hundreds of landing pages, generating thousands of leads, and making tens of thousands of sales.
Tip #1: Find A Landing Page To “Hack”
There are MILLIONS of landing pages all over the internet and THOUSANDS in your niche. It’s your job to find some great ones and HACK them.
It’s tough to find ones that are actually good, are converting, and are actually making the business money (instead of losing money). You don’t want to “hack” a losing landing page, right?
Look for landing pages that are being run as ads and that have been running for a long time. It’s also a good idea to do some research on the business and see how successful they are.
Do your due diligence before hacking a page.
Here are 3 examples of landing pages that ARE working:
Here’s one that has a compelling headline and has built up some curiosity, along with social proof! If you’re in the service industry this would be a great landing page to hack.
Here’s another landing page from Sam Ovens, a high-ticket consultant who definitely knows what he’s doing. Who doesn’t want 30-50 NEW clients every single month on autopilot?
Anything on autopilot is great huh? Hint Hint….
You get the idea about landing page hacking, right?
Tip #2: Add A Compelling Headline
The headline of your blog landing page is the first thing visitors see, so making it as powerful and compelling as possible usually makes the biggest difference in your conversion rate.
And when your headline and ad copy are exactly the same, a compelling headline helps you get more traffic in the first place, too.
One of the most effective formulas for writing clickable and readable headlines is to agitate a problem your readers are having then provide a specific solution to the problem.
Some of the most popular headline formulas include:
- How to achieve something in a desirable time frame
- List post, such as 150 Tips To Creating Attention Grabbing Headlines Even If You Aren’t A Copywriter (see what I did there?)
- Ask a question (remember to answer it later)
Headlines are one of the easiest and highest return items to split-test with your new landing page builder.
Tip #3: Focus On Benefits Not Features
I know it’s kind of ironic, since I just provided you with a bullet list of features for each of the best landing page builders.
But in the case of generating leads and making sales, people are always asking themselves “what’s in it for me?”
That means they want to be shown the RESULT of using your service, buying your product or program, and WHY they should do business with you instead of the other guy.
So, highlight the benefits of the offer with a brief paragraph or a few bullet points. The best landing page description offers more than just a list what comprises the offer; it also clearly highlights the value of the offer and gives visitors a compelling incentive to download.
For example, let’s say you’re a photographer and you want to help food bloggers take better pictures… instead of saying “learn how to boost your recipe traffic” say something along the lines of “Discover how using XYZ camera lens increased recipe traffic by 50%.”
In other words, emphasize how the offer addresses a specific problem, need, or interest your target audience cares about.
Tip #4: Make Sure Your’e Mobile Optimized and Secure
Over 80% of my website traffic is coming from mobile and I suspect most of your traffic will come from mobile.
The good news? Most legitimate landing page builders on this post are ahead of the curve and everything you create inside any of the above 12 landing pages builders should be mobile optimized.
It’s still a good idea to immediately test your new landing page on your mobile device. Landing page builders like ClickFunnels, Getresponse, and Instapage let you see and even remove/add elements on mobile that aren’t rendering properly, but you want to leave on the desktop version.
Tip #5: Have A Call To Action
It’s important to keep your call to action (CTA) messaging consistent and congruent with the headline of the landing page. BUT, it’s even more important to include a call to action, ANY call to action.
If people click on a CTA for a free offer only to find out there’s a catch on the landing page, you’ll instantly lose their trust.
Similarly, if the headline reads differently than the CTA, it might lead to confusion, and the visitor might wonder if the CTA is linked to the wrong page. Eliminate any and all confusion, and make sure your landing page consistently reflects what you promised in your call-to-action — and vice versa.
Which Landing Page Builder Sounds The Best To You?
If you want to grow your business you can’t afford to NOT have a high-quality landing page(s).
If you a question about a specific landing page, how to create high-converting landing pages, or anything else about online marketing leave me a comment and I’ll try my best to help you!