Email marketing is one of the fastest ways to get a cash injection into your business. It provides the highest Return On Investment (ROI) among other types of marketing.

You might be thinking, I get so many emails, I don’t want to contribute to the spam!

The purpose of sending emails to your list is to add value. 80% of your email content will be valuable information and the other 20% will be making an offer.

Whether that be for your programs, services, affiliate offers, a link to a blog post, etc…

The way I look at it is this, if my readers are going to get emails from my competitors it’s my duty and responsibility to send them BETTER information.

So, how do you get started with email marketing?

What is the best email marketing service?

I’m going to answer those questions and more.

Let’s find the best email marketing software for you and your business needs.

Choosing an email marketing provider might seem like a simple task, but it’s important to choose the one that is best for your needs, just like choosing a landing page builder, a web host, or a an online course software.

For example:

• If you’re a blogger, [eafl id=”1970″ name=”ConvertKit” text=”Convertkit”] is a great choice.
• If you’re a savvy blogger who understands marketing, then [eafl id=”1972″ name=”Getresponse” text=”Getresponse”] or [eafl id=”2062″ name=”Active Campaign” text=”Active Campaign”] is your best choice.
• If you’re focused on sales and understand email deliverability, then Constant Contact could be a great choice.
• If you’re selling products and need to send a lot of images, Benchmark is a great email marketing software.

In this email marketing service review article, I’ve researched, tried, and ranked the best email marketing softwares and service providers to help you choose the best one for you.

Disclaimer: This article contains affiliate links that I receive a small commission for at no extra cost to you. These are some of the best email marketing services I recommend from personal experience.

What Are the Best Email Marketing Softwares and Platforms?

[eafl id=”2062″ name=”Active Campaign” text=”Active Campaign”]

Best Email Marketing Service For Marketers (Starting at $9/month)

 

With Active Campaign you can send beautiful emails with just a few clicks. And the best part is you don’t need to be a tech wizard to send emails. Active Campaign’s drag-and-drop email designer lets you set up beautiful campaigns in minutes.

Build email newsletters. Create full marketing campaigns.

Send great emails to stay in front of your audience—and offer exactly what they want to see, because the email game is changing in every single industry.

People are bombarded with marketing messages all day, so not only do you need to have a clearer and better message. you need to send targeted messages to specific segments in your list.

And Active Campaign is the best at making it easy to do that.

Key Active Campaign Email Marketing Features:

• Send conditional content to show different content to different contacts based on certain conditions
• Integrate and connect your email marketing service to your favorite apps
• Send triggered emails based on purchase. Or site visits. Or engagement. Automatically send emails when your contacts are most interested
• Set up email autoresponders to get in touch right away. Send welcome emails, start a welcome series, or deliver lead magnets automatically
• Split test a variety of things inside of Active Campaign:
  • Email subject lines – Subject lines are your best chance to build curiosity and get opened. Which one will win?
  • Email content – Once people open, what do they want to see? Test entire emails against each other.
  • From information – Who should your emails come from? How should you format the from name?
  • Images – Which visual makes for the most compelling email? Puppy gifs or cat gifs?
  • Calls to action – How can you most effectively get people to take action? Test your calls to action.

[eafl id=”2062″ name=”Active Campaign” text=”Get started with Active Campaign email service here”]

[eafl id=”1970″ name=”ConvertKit” text=”ConvertKit”]

Best Email Marketing Service For Bloggers (Starting at $29/month)

ConvertKit is probably the most popular email services among bloggers.

It makes being a “blogpreneur” easier. Most bloggers start off using free email marketing platforms like Mailchimp, then realize how important being a marketer and building an email list is, then eventually make the switch to a more marketing friendly email marketing automation software.

Your email list is your biggest asset. With ConvertKit, it’s easy to customize and embed forms on your website to turn casual readers into subscribers. Don’t have a website? You can build a landing page to start growing your list today.

Visual automations are important in choosing an email marketing service.. It allows you to visually create the marketing funnels necessary to make sure everyone is going down the right path for them, and they are receiving emails they are supposed to.

Key ConvertKit Email Marketing Features:

• Organizing your subscribers is much easier when you can tag them based on their interests, activity, and more. These tags can be grouped into segments to help you send the right message at the right time
• Connect to the best tools to help you build your business. Focus on sending valuable emails to your subscribers and then build great integrations with e-commerce, landing page, membership site providers, and more. And with over 80 integrations, you’re sure to find the right tools for your business.
• More subscribers equals more money and with ConvertKit, it’s easy to customize and embed forms on your website to turn casual readers into subscribers. Don’t have a website? You can build a landing page to start growing your list today.

[eafl id=”1970″ name=”ConvertKit” text=”Try ConvertKit email service here”]

[eafl id=”1972″ name=”Getresponse” text=”Getresponse”]

Best Email Marketing Service Overall (Starting at $15/month)

Creating great email marketing campaigns is simple. You can design and customize your email templates in an intuitive drag-and-drop email editor.

With hundreds of expertly designed and fully-customizable email templates and 5,000 licensed images from Shutterstock, you can deploy professional campaigns in just a few clicks.

In today’s world of email marketing, knowing your numbers is very important and with Getresponse you can track statistics and monitor the results of your campaigns through advanced email analytics. Keep an eye on opens, clicks, bounces, mobile view statistics, email comparisons, and more.

One of my favorite features of Getresponse is the automation workflows. You can automatically move an email from list A to list B by creating a workflow. This allows you to send more targeted offers and emails to different segments of your list.

Key Getresponse Email Marketing Features:

• Send automated emails like rigger emails after purchases, abandoned carts, website visits,and more
• Segment-specific sends to get higher engagement rates through highly-targeted recipient groups
• Autoresponders to nurture subscribers through automated follow-up emails
• You can split test subject lines, email content (images, color schemes, etc.), sending times, or from-field email addresses and optimize your email campaigns based on what works for your business and readers
• Integrate with the services and apps you need to seamlessly unite subscriber and customer details, ecommerce data, payment processors, ecommerce platforms, and many more…

[eafl id=”1972″ name=”Getresponse” text=”Try Getresponse email marketing service here”]

[eafl id=”2185″ name=”Constant Contact” text=”Constant Contact”]

Best Email Marketing Service (Starting at $20/month)

Constant Contact has easy to use features that will make you look like an email marketing pro!

Send an automated welcome email to new contacts, then build strong relationships with an email series triggered by how subscribers engage with previous emails or as an autoresponder when they join a new list.

Key Constant Contact Email Marketing Features:

• The editor makes it easy to customize an email template and design professional, mobile-responsive emails that look great on every device
• Constant Contact is great for ecommerce businesses with tools are built to help your online store grow. Find new customers, keep them engaged, and keep them coming back for more with segmented and automated emails.
• Upload contact lists from Excel, Outlook, Salesforce—or wherever you store your contacts—and our easy-to-use email marketing tools handle the rest. Unsubscribes, bounces, and inactive emails update automatically. Then use our email list-building tools to add new contacts in-person, on your website, from Facebook, and more.
• Constant contact mail marketing service provides real-time tracking tools that report who’s opening, clicking, and sharing your emails—so you can plan your next steps.

[eafl id=”2185″ name=”Constant Contact” text=”Try Constant Contact email service here”]

HubSpot

Best Email Marketing Service For Large Agencies

Omnisend

Best Email Marketing For Ecommerce Marketers (Starting at $16/Month)

Key Omnisend Email Marketing Features:

• Easy-to-use drag-and-drop visual composer, you’ll create beautiful emails in minutes. Use their customizable templates to go from email idea to send

Gist

Best “Free” All In One Email Marketing Software (Starting at Free – $33.99/month)

Gist is an all-in-one marketing software with email marketing, live chat, and automation for your business.

Gist really sets itself apart with it’s chatbot software. GistBot pre-qualifies leads and even books appointments for you or your team.

You can also create visual and automation workflows to engage, interact, and convert customers. You set your actions and tags to understand prospect behavior, segment your audience, and set timing variables to send a specific message at a specific time.

Key Gist Email Marketing Features:

• Analyze key email metrics and track sends, delivery rates, opens, link clicks, spam reports, bounces, unsubscribes, and measure engagement across devices, geography, and platforms
• Filter your contacts based on their behavior to create targeted segments, and send relevant emails that are tailored to their individual interests
• Insert your most recent blog posts into newsletters, or send out weekly email with your newest products by pulling in your RSS feed into your emails automatically

Get started with Gist for free for up to 500 subscribers and then you can upgrade to their professional plan as you grown.

Try Gist Email Marketing Software Here

Automizy

Mailerlite

[eafl id=”2158″ name=”Aweber” text=”Aweber”]

Best Email Marketing Service For Affiliate Marketers (Starting at $19/month)

Mailigen.
Benchmark.
SendPulse.
MoonMail.
Ontraport.
Campaign Monitor.
MailChimp.
Mailjet.

Actionetics MD (ClickFunnels)

What is Email Marketing And Why Should Do It?

According to The Direct Marketing Association, email marketing delivers a $38 return-on-investment for every $1 spent.

If that’s not reason enough to start growing your email list and start sending emails, I don’t know what is!

Drive more sales in less time. Automatically.

Email Marketing Automation keeps your audience engaged and builds strong customer relationships:

• Greet new subscribers with a timely welcome email
• Trigger email series based on where contacts click
• Segment contacts to send the right message every time
• Automatically resend emails to non-openers
• Expand your reach with powerful list-building tools

Businesses who nurture leads make 50 percent more sales at a cost 33 percent less than non-nurtured prospects. (Source: Strategic IC)

 

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