Do you want to become a professional blogger?
Don’t know how to take your blog from zero to the next level in 2020 and beyond…
Well, in this email, I’ll talk about the most essential blogging skills YOU need to build a profitable blog from scratch.
At first glance, it may seem an easy thing to create and maintain a blog. Yet set up your account with a host platform such as WordPress, choose an overall theme, prepare some posts and publish. Nearly anyone who understands the basics of computers and the Internet, can build a blog.
However, there is a difference between creating a blog and creating a successful blog. The latter draws readers and keeps them. The good news is that most people can readily learn the skills necessary to launch a successful blog that builds loyalty.
So let’s talk about the vital blogging skills anyone needs to build to build a better blog, a MONEY making blog.
Skill #1: Strong Willpower & Patience
I know this may not seem like a “skill,” but trust me, you must have a strong will & determination to be a blogger.
A “strong will” because there are some people who are busy in just thinking to be a blogger theoretically & keep thinking.
And the “patience” is because some become a blogger but can’t last long. Blogging really is a hard task to do. It’s not gonna work only because of your thinking. You must have a strong will that anyhow I am gonna get it. Yes, I love blogging, it’s my passion.
If you see there are lots new trends & ideas for blogging/vlogging, but the purpose for which you are gonna blogging is pretty hard to come by & its fact.
Those who start blogging & quit it after some time, they don’t seem to aware of such facts about blogging.
Like other fields, there are some advantages & disadvantages of blogging but a “strong will” will help you to focus on it regularly & patience will keep you attached to it.
Blogging is a business and will-power in business is a must!
Skill #2: Self-Discipline
There is no wonder if someone defines the discipline is a primary pillar of whatever work you do. And as far as blogging concerned, it is the must.
Whether you are a part-time blogger or full-time, make a timetable for publishing, researching or editing all that required for blogging & follow all these things daily. You shouldn’t compromise with your regular timetable because it may cost you more in terms of visitors and ultimately low revenue nobody wish for.
Get on time, work on time & blog on time, don’t be lazy. Try to write regularly, consistently & edit, publish accordingly. Discipline is expected to be consistent & a consistent means to go a long way. A blog post of a well-disciplined blogger always heads higher rankings in search and drive more organic traffic ultimately.
Skill #3: Hard Working & Quick Learner Skills
Obviously, no doubt, to be a successful blogger or in life, everyone has to work hard, there is no shortcut. Especially if you are a part-time blogger, you need to work very hard. Because you have to do your daily job & then again you need to spend time for blogging.
Doing your day to day job shrinks all your energy making it difficult to concentrate again on another job. But there is no option; you have to work hard to be a successful blogger and ultimately helps you to be a smart blogger.
Skill #4: Content Writing Skills
The ONLY way to build a better blog that makes money is to provide HUGE value to your audience.
How can you add value? Only through your content. Without writing engaging, helpful and unique content, you can NEVER build a profitable blog. That’s why it’s so essential to become a good writer. Write every single day (either offline or online). Read best blogs and books to hone your blog writing skills.
This may seem apparent but is still often overlooked by those wishing to join the blogosphere. While you don’t need to be a published author in order to compose a blog posting, you will need to understand the basics of presentation in terms of word usage (not overly technical), writing style (conversational and friendly) and length (articles with over 2,000+ words usually rank well in Google).
Skill #5: Marketing skills
One of the major reasons few bloggers quickly succeed online is because of their selling skills. Learn the art of selling.
If you don’t know how to properly promote or market your blog’s content, product or services, you will fail to build a loyal readership around your blogging network.
Here are few simple yet most incredible tips to improve your marketing skills as a blogger.
Connect with the influencers in your niche. Get to them. Promote their stuff. Think about various ways to let them promote your content and products. If an expert recommends you, it can skyrocket your blog’s traffic and sales almost instantly.
Read more books, especially marketing, psychology and business related. They can give you better ideas on what to do and more importantly what NOT to do.
Don’t take it heart when you get rejected. It’s all common while marketing. Don’t step back when no one is showing interest in buying your products or hiring you for your services. Analyze the reasons behind them and bounce back. That’s how you become a top marketer in any field.
Skill #6: Networking Skills
Networking is one of the best blogging skills you can ever acquire.
Not only networking helps you connect with thousands of bloggers but it also opens the doors for you to boost your website’s traffic and sales.
While blogging may be done alone, you will have to interact with readers on a daily basis. Though the interactions are via the blog, you will still need to be attuned to reader preferences and interests so you may create posts that they consider relevant. For example, if your blog is focused on personal finance, you might offer posts that describe best credit card deals for a variety of audiences.
Skill #7: Knowing Your Audience
Knowing who to sell to is one of the most important blogging skills you need to learn and master. Without knowing your target audience and what triggers them to buy something online, it gets really difficult for you to make money online.
So if you want to become a professional blogger, learn and understand the “emotional triggers” of your target audience. That being said, firstly, you need to define your target audience.
Here are a few quick ways to understand and define your target audience.
- Invest your time to figure out all the products and services you offer from your website so you can easily identify what kind of people who’ll look for such products and services online
- Study your competitors as it’s one of the simplest and most effective ways to define your target audience and find out their wants and needs
- You can also conduct surveys from your website using simple quizzes or take help of social media sites or email lists to know your target audience
- Last but not least, determine your target audience demographics such as age, gender, education, household income and language preference etc
How can evaluate the “emotional triggers” of your target audience?
As I said above, understanding your audience is one of the key blogging skills you must master and here’s who you can find out what triggers your website audience to buy something from you.
Use AIDA: AIDA stands for Attention, Interest, Desire and Action.
Here’s what it looks like;
- Attention is getting a visitor to pay attention to your website including a product, commercial, or landing page
- Interest is communicating information in a way that is interesting and memorable
- Desire is generated by making the story extremely relevant and irresistible to your website audience
- Action is a call to action (CTA) regarding what you want someone to do, such as buying a product, subscribing to your email list or even visit your website
You probably signed up for my ecourse thinking it was going to be all tactics, strategies, and ways to make money fast.
I will provide you with that and more, but your mindset and ability to be in this for the long haul is just as important.
Action advice for today: Identify your strengths and weaknesses and figure out how to leverage them to work on each of the 7 skills.