Pinterest strategies are one of the fastest ways we can grow blog traffic, build revenue, and turn one-hit posts into steady income. In this guide we share 37 practical, SEO-focused Pinterest tactics, each with a clear why, how, and a quick example, so you can make pins go viral, drive conversions, and actually pay the bills. Read through for quick wins, then pick 3–5 to carry out this week.

1. Optimize Your Pinterest Profile For Trust And Clicks

Pinterest strategies start at the profile: a clear profile boosts trust and encourages clicks. Use a professional photo or logo, a descriptive bio with our main keyword, and a link to a relevant landing page.

Why it works: Profiles act like a mini home page on Pinterest and influence saves, follows, and outbound clicks.

Example: We include our niche keywords and a short value proposition (e.g., “Blog growth tips + free SEO checklist”) and track follower increases after updating the bio.

2. Master Pinterest SEO: Keywords In Titles, Descriptions, And Alt Text

Pinterest strategies rely on search signals, use primary keywords in pin titles, descriptions, board names, and image alt text. Keep descriptions conversational but keyword-rich.

How to do it: Research Pinterest queries, then place keywords in the first 50 characters of the title and early in the description for snippet-friendly results.

Example: For a recipe blog we add “easy weeknight pasta” to title, description, and image alt text and see higher impressions on related searches.

3. Create Eye-Catching Vertical Pins (2:3 Or 4:5)

Vertical pins are core Pinterest strategies because they take more real estate and convert better. Use 2:3 or 4:5 ratios to display cleanly in feeds.

Design tip: Keep the top and bottom safe zones for overlays and logos: avoid tiny text.

Example: We redesigned an old horizontal image to 2:3 vertical and doubled saves within two weeks.

4. Use Bold Text Overlay And Brand-Consistent Templates

Pinterest strategies include readable bold overlays to communicate the pin’s promise at a glance. Create 2–3 brand templates for consistency and faster creation.

Why that helps: Scannability increases saves and clicks. Templates speed testing and maintain brand recognition.

Example: Our template with bold white type on a dark gradient lifted CTR by 20% compared with unbranded pins.

5. Design Multiple Pins Per Blog Post To Test Creatives

One post should have several pin variants, different images, headlines, fonts, and colors, to discover what resonates. Testing multiple creatives is a central Pinterest strategy.

How to split-test: Launch 3–6 pins for the same article and measure saves, clicks, and cost-per-click if boosting.

Example: For a single how-to post we created five pins: one style outperformed others and became our primary creative template.

6. Publish Fresh Pins Regularly To Signal Relevance

Pinterest favors fresh content signals, publishing new pins or repinning updated creative tells the algorithm your content is current. Make publishing a weekly habit.

Best practice: Refresh titles or images slightly rather than reusing identical pins: keep core keywords intact.

Example: We refreshed evergreen pins seasonally and regained traffic spikes during peak months.

7. Schedule Smartly With Tailwind Or Pinterest Native Scheduler

Scheduling is a productivity and distribution Pinterest strategy. Use Tailwind for SmartSchedule features or Pinterest’s native scheduler to distribute pins at peak times.

Why schedule: Consistent pinning widens reach without manual posting.

Example: After switching to Tailwind’s smart timing, our weekly impressions became more consistent and clicks increased 15%.

8. Leverage Idea Pins To Showcase Tutorials And Series

Idea Pins (formerly Story Pins) are great for multi-step tutorials and series, use them to build authority and keep users in-platform.

How to use: Create multi-page step-through content with short text, stickers, and CTA overlays: include your blog link in the first comment or profile.

Example: We launched a 5-part Idea Pin series on content repurposing that drove steady followers and later boosted blog traffic to the full guide.

9. Use Video Pins To Boost Engagement And Saves

Video pins are a high-engagement Pinterest strategy, short, loopable clips perform well. Use captions, strong hooks in the first seconds, and clear branding.

Production tips: 6–30 seconds for teasers: add captions because many watch muted.

Example: A 15-second recipe demo increased saves and inbound clicks to the blog’s recipe page by nearly 30%.

10. Enable And Use Rich Pins (Article Metadata)

Rich Pins pull article metadata (title, author, description) automatically, this is an easy trust and SEO boost. Enable them through your site’s meta tags and the Pinterest validator.

Why enable: Rich Pins improve context and CTR because users see more reliable information before clicking.

Example: After enabling Article Rich Pins, our article pins showed author and headline and saw higher-quality clicks.

11. Optimize Boards And Board Sections For Topical Authority

Boards are topical signals, name them with keywords and organize with clear sections. Board descriptions should include long-tail keywords and examples of what people will find.

How to structure: Create pillar boards for main topics and cluster boards for subtopics.

Example: We reorganized 12 boards into three pillar boards and matched pins to sections: impressions for target keywords rose.

12. Build A Pinning Workflow: Batch Creation And Repurposing

Make Pinterest strategies scalable by batching image creation, writing descriptions in blocks, and scheduling sessions. Repurpose blog images and social assets into Pinterest-friendly formats.

Workflow steps:

• Research keywords
• Batch-design 5–10 pins
• Schedule and monitor performance

Example: Batching reduced our pin-turnaround time from several days to one afternoon per week.

13. Use Pinterest Trends And Seasonal Planning

Pinterest strategies win when we align with seasonal interest and trending topics. Use Pinterest Trends to find rising queries and map them to your content calendar.

Why it matters: Pinterest is heavily seasonal, planning ahead captures search demand.

Example: We planned gift guides two months before fall and captured rising searches for “autumn gift ideas.”

13.1. Tools To Find Trends

We use Pinterest Trends, Google Trends, and keyword research tools (e.g., Ahrefs, Semrush) to find seasonal spikes. Tailwind’s trend report and Pinterest’s Explore feed are quick on-platform checks.

Example: Combining Pinterest Trends with Google Trends helped us validate an idea before creating a major content piece.

14. Join Or Create Group Boards And Niche Collaborations

Group boards and collaborations amplify reach, join active niche boards or create one and invite contributors. Group boards multiply visibility when others share your pins.

How to vet: Look for active boards with recent pins and engaged followers.

Example: Joining a “Minimalist Home” group board added five high-performing pins that doubled referral traffic for related posts.

15. Partner With Influencers And Other Creators

Influencer collaborations can accelerate blog growth. Co-create pins, swap guest ideas, or feature influencer-created images for social proof.

Best practice: Offer clear metrics, brief creatives, and compensations or mutual promotions.

Example: We partnered with a micro-influencer to co-create a checklist pin: her audience drove a spike in both followers and list signups.

16. Run Targeted Pinterest Ads To Scale Winning Pins

Paid Pinterest strategies let us amplify top organic pins. Start with small budgets to boost high-save, high-CTR pins and scale based on CPA.

Campaign tip: Use keyword and audience targeting for blog traffic or conversion goals.

Example: We promoted a top-performing pin for a guide and turned paid traffic into profitable email subscribers.

16.1. Ad Types To Test (Traffic, Conversions, Awareness)

Test campaign objectives: Traffic for blog visits, Conversions for product sales or signups, and Awareness for brand reach. Track cost per click and cost per lead.

Example: A Traffic campaign optimized for page visits found winning creatives we later used in Conversion campaigns.

17. Add Clear CTAs And Optimize Landing Pages For Conversions

Pinterest strategies must connect to conversion-optimized landing pages. Use clear CTAs on pins (“Download,” “Get Recipe,” “See Tutorial”) and ensure the destination is fast and relevant.

Why it matters: A click without conversion wastes ad spend and SEO opportunity.

Example: We changed a CTA from “Learn More” to “Download Free Checklist” and halved bounce rates for that landing page.

17.1. Landing Page Elements That Convert

Key landing elements: strong headline matching the pin, one hero image, clear CTA, social proof (testimonials or numbers), and an email opt-in above the fold. Mobile-first layout is non-negotiable.

Example: Adding a single testimonial and a bullet list of benefits increased form completions by 18%.

18. Track Conversions With The Pinterest Tag And UTM Parameters

Install the Pinterest Tag and use UTMs on pin links to track conversions and attribute revenue. This is a foundational Pinterest strategy for data-driven decisions.

How to carry out: Add the tag site-wide and set events (page_visit, signup, checkout). Pair with UTM_source=pinterest for analytics.

Example: After tagging, we identified which pins drove paid purchases versus organic newsletter signups.

19. Build An Email List With Pin-Driven Lead Magnets

Use pins to promote lead magnets, checklists, templates, mini-courses, that capture email addresses. Email monetizes traffic far better than single ad clicks.

Best practices: Match the pin promise to the landing page and keep the opt-in friction low.

Example: A pin offering a “Blog SEO Checklist” converted at 12% and became our top list-building asset.

20. Monetize Pins With Affiliate Links (And Proper Disclosures)

Affiliate marketing on Pinterest can be lucrative if done transparently. Always disclose affiliate links in the pin description and follow platform policies.

How to maximize: Use value-based copy and funnel traffic to content that adds context before the affiliate link.

Example: We created a gear-guide pin that included a disclosure and detailed comparisons on the blog, affiliate revenue followed organically.

21. Turn Traffic Into Sales With Digital Products And Courses

Selling digital products is a direct Pinterest monetization strategy. Promote ebooks, courses, templates, or memberships via pins that link to sales pages or checkout funnels.

Why it works: High-intent Pinterest searches often convert when the offer matches the search query.

Example: We promoted a micro-course with a focused pin and converted a steady stream of low-ticket buyers.

21.1. Product Ideas For Bloggers (Ebooks, Templates, Presets)

Product ideas that convert on Pinterest: niche ebooks, email templates, blog post templates, Lightroom presets, and swipe files. Low-cost digital downloads are easy sells with pins.

Example: A $9 template kit promoted via pins generated repeat sales with minimal ad spend.

22. Pitch Sponsored Content And Use A Media Kit

Sponsorships scale revenue, use pins to showcase sponsored posts and include case studies in a media kit. Brands want metrics: impressions, saves, CTR, and audience demographics.

Pitch tips: Lead with results, creative concepts, and clear deliverables.

Example: Our media kit featured a case where a sponsored pin drove 10k impressions and led to a long-term collaboration.

23. Implement A/B Testing For Pin Creatives And Copy

A/B testing refines which Pinterest strategies actually move the needle. Test one variable at a time, headline, image, color, or CTA, so results are actionable.

How to run tests: Run tests for a few weeks, then scale the winner.

Example: We A/B tested headline phrasing and discovered that benefits-led copy outperformed curiosity hooks.

23.1. Elements To Test On Pins

Testable elements: headline phrasing, image type (photo vs. illustration), color palette, font size, CTA wording, and description length. Track saves, clicks, and conversion events.

Example: Switching from a busy photo to a minimalist illustration improved CTR on one campaign.

24. Use Analytics To Prioritize High-Converting Topics

Pinterest analytics tells us which topics drive conversions, double down on those. Look at saves-to-clicks ratio and downstream conversion rates in Google Analytics.

Action step: Create more content for topics with high ROI instead of chasing generic traffic.

Example: Analytics showed “beginner budgeting” pins converted best: we created a series of articles and pins around that theme.

25. Optimize Blog Posts For Pinterest With Multiple In-Post Pins

Include multiple Pinterest-sized images in posts to increase repinning chances, feature a hero pin plus two alternate images. Add optimized descriptions and encourage readers to pin.

Why include pins in-post: It improves user experience and provides ready-made share assets.

Example: Adding three in-post pins increased referral traffic from Pinterest by 40% over three months.

25.1. Where To Place Pins Inside Posts

Place a large pinnable image near the top (above the first fold), a second contextual pin within a key section, and a final summary pin at the end. Add “Pin this” microcopy.

Example: The top-of-article pin consistently generated the most clicks: the bottom pin drove saves for later reading.

26. Leverage Visual Search And Pinterest Lens Optimization

Visual search and Lens help users find visually similar content, optimize images and include descriptive alt text to improve discovery.

How to optimize: Use clear, uncluttered images and consistent styling so Lens recognizes your visual patterns.

Example: A product-style photo with neutral background was surfaced more often in Lens results than cluttered lifestyle images.

27. Create Evergreen Pillar Pins And Content Clusters

Evergreen pillar pins serve as long-term traffic drivers, pair them with content clusters (related posts and pins) to demonstrate topical authority.

Strategy: Build one pillar post and 5–10 cluster posts linked internally: promote multiple pins for the pillar post.

Example: Our pillar post on “Content Repurposing” became a traffic hub after we launched six supportive pins and cluster articles.

28. Capitalize On Pinterest Shopping, Catalogs, And Product Pins

If you sell products, use product pins, catalogs, and shopping features. Rich product metadata and up-to-date pricing improve purchase intent.

Integration tip: Sync your product feed and enable shopping tags for checkout-ready experiences.

Example: Enabling product pins increased direct product clicks and improved ad ROAS for ecommerce posts.

29. Maintain A Content Calendar And Seasonal Promotion Map

Plan pins and promotions around holidays and seasonal peaks. A calendar aligns content creation, pin design, and ad spend for maximum impact.

Calendar elements: publish date, keywords, creative variants, and promotion windows.

Example: Our Q4 calendar assigned winners two months ahead, avoiding last-minute design rushes and improving performance.

30. Improve Site Speed, Mobile UX, And HTTPS For Better Conversions

Pinterest strategies must connect to fast, secure sites, page speed and mobile UX directly affect CPC and conversion rates. Use HTTPS, compressed images, and mobile-first design.

Why optimize: Slow pages increase bounce rates from Pinterest users who expect quick access.

Example: After improving site speed and responsive design, our conversion rate from Pinterest rose significantly.

31. Use Hashtags Strategically Alongside Keywords

Hashtags are supplemental search signals on Pinterest, use 2–4 relevant hashtags at the end of descriptions, mixing broad and niche tags.

How to choose: Combine a 1–2 broad tags and 1–2 long-tail tags for balance.

Example: Adding targeted hashtags to high-potential pins gave them an extra visibility boost in niche searches.

32. Reclaim Old Traffic With Pin Audits And Refreshes

Audit high-potential but underperforming pins and refresh imagery, titles, or landing pages. A small refresh can reclaim traffic and revenue.

Audit checklist: impressions, saves, CTR, destination health, and relevance.

Example: A refreshed pin image and headline revived an old post that had been dormant for months.

33. Cross-Promote High-Performing Pins On Email And Social

Promote your top pins across email and other social channels to amplify reach. Cross-promotion drives more saves and reinforces the pin’s authority.

Tactics: Embed pins in newsletters, share on Instagram Stories, and post to Facebook groups where allowed.

Example: Featuring a top pin in our newsletter boosted repins and referral traffic the following week.

34. Automate Repetitive Tasks Without Spamming (Smart Schedules)

Automate scheduling and reporting, but avoid overposting the same pin in short cycles. Use smart schedules and rotation windows to stay compliant with platform norms.

Automation tools: Tailwind, Zapier, and native bulk upload features.

Example: Automation cut our weekly workload in half while maintaining consistent pin distribution.

35. Track ROI And Set Revenue KPIs Specific To Pinterest

Measure Pinterest ROI with KPIs like revenue per pin, cost per acquisition, and email LTV from Pinterest traffic. Set realistic monthly revenue goals tied to pin performance.

Reporting tip: Combine Pinterest Analytics, Google Analytics, and ad platform reports for full attribution.

Example: Defining CPA targets helped us scale paid promotion profitably.

36. Maintain Legal Compliance: Disclosures, Copyright, And Privacy

Follow disclosure rules for affiliates/sponsored content, respect image copyrights, and maintain privacy compliance. Clear disclosures protect trust and avoid penalties.

Checklist: include affiliate disclosures, credit image sources, and honor robots/tags where required.

Example: Adding clear affiliate disclosures kept our pins compliant and maintained user trust.

37. Scale By Hiring A Pinterest Manager Or Outsourcing Creative Work

Once pins consistently drive traffic and revenue, scale by hiring a Pinterest manager or outsourcing design/copy. Specialists accelerate growth and free our time for higher-level strategy.

What to delegate: keyword research, batch design, scheduling, and ad optimization.

Example: Hiring a part-time Pinterest manager let us triple pin output and improved overall performance within two months.

Conclusion

These 37 Pinterest strategies give us a complete playbook to make blogs go viral and pay the bills. Start by auditing profile and pins, pick a handful of tactics (SEO, fresh pinning, and conversion tracking), and measure results with the Pinterest Tag and UTMs. With consistent testing, seasonal planning, and occasional paid boosts, Pinterest can be a predictable revenue channel that compounds over time, so let’s pick three strategies to carry out this week and scale from there.