We’ve seen countless creators explode their blog traffic and income by pairing a strategic Pinterest presence with blog posts built to convert. In this guide, 37 Pinterest + blogging strategies to make money online, we walk through the exact tactics we use to turn pins into pageviews, and pageviews into revenue. Whether you’re just starting or ready to scale, these actionable ideas cover content, pins, site optimization, monetization, email funnels, analytics, and workflow so you can carry out immediately and measure results.

Why Combine Pinterest And Blogging?

Pinterest is a visual search engine. It surfaces content for discovery over time, which means a well-optimized pin can drive traffic months (or years) after it’s published. Blogging gives you the on-site content to convert that traffic, email signups, affiliate clicks, product sales, ad revenue. When we pair Pinterest’s long-lived discovery model with blog posts designed to convert, we get compounding traffic and predictable monetization. Pinterest reduces the cost and friction of discovery: blogging captures attention and builds value. Together they form a low-cost, high-leverage engine for online income.

Quick Setup Checklist For Pinterest-Ready Blogging

Before we jump into tactics, check these essentials so your pins and posts convert.

• Claim your website and enable Rich Pins in Pinterest settings.
• Switch to a Pinterest Business account and verify your email domain.
• Create keyword-focused boards (3–6 starter boards) with clear descriptions.
• Install site analytics (Google Analytics + Pinterest tag) to track conversions.
• Use a responsive, fast theme and ensure images are mobile-optimized.
• Build at least 5 pillar posts (long-form, SEO-optimized) ready to pin.
• Create pin templates in Canva (vertical 2:3 or 1:2.1) and save brand colors/fonts.
• Add clear CTAs and an optimized opt-in on blog posts before pinning heavily.

If those are in place, our 37 strategies will land faster and scale better.

37 Actionable Strategies To Drive Traffic And Revenue

Below we break the 37 strategies into focused groups so you can carry out step-by-step.

Content Creation Strategies: Pillar Posts, Evergreen How-Tos, Listicles, Step-By-Step Tutorials, Case Studies, Roundups, Seasonal Content, Repurposed Content

1. Pillar Posts, Create 2,000–4,000-word cornerstone articles that answer core search intents and link out to clusters.
2. Evergreen How-Tos, Publish how-to posts that solve persistent problems: these tend to perform long-term on Pinterest.
3. Listicles, Use list posts (“X ways to…”) for easy skimmability and multiple internal linking opportunities.
4. Step-By-Step Tutorials, Add visuals and downloadable checklists so pins promise tangible outcomes.
5. Case Studies, Share detailed wins with numbers. Case-study pins perform well because they suggest a proven result.
6. Roundups, Compile tools, products, or resources: roundup posts are natural affiliate opportunities.
7. Seasonal Content, Plan seasonal evergreen content (holiday, back-to-school) and pin early, Pinterest trends start months ahead.
8. Repurposed Content, Turn popular posts into different formats (checklists, infographics, short videos) to fuel new pins.

Pinterest Growth Strategies: SEO-Optimized Pins, Vertical Pin Design, Rich Pins, Pin Scheduling, Idea Pins, Engagement Groups, Keyword-Rich Descriptions, Consistent Pinning Cadence

1. SEO-Optimized Pins, Research Pinterest keywords and include target phrases in pin titles and descriptions.
2. Vertical Pin Design, Use tall pins (1000×1500 or 2:3) with clear headlines and branded elements.
3. Rich Pins, Enable Rich Pins to pull article metadata automatically and increase credibility.
4. Pin Scheduling, Use scheduling tools to maintain steady pin distribution without manual posting.
5. Idea Pins (Stories), Create short, multi-page Idea Pins to increase visibility and attract followers.
6. Engagement Groups, Participate selectively to boost early engagement on new pins (don’t rely on them exclusively).
7. Keyword-Rich Descriptions, Write benefit-first descriptions that include keywords naturally and a CTA.
8. Consistent Pinning Cadence, Aim for a regular cadence (we recommend daily-ish pinning across pins and boards) to signal relevancy.

Blog Optimization Strategies: SEO-Optimized Posts, Mobile-Friendly Design, Fast Page Speed, Clear CTAs, Optimized Opt-In Offers, Pin-Friendly Images

1. SEO-Optimized Posts, Target one primary keyword per post and support it with related long-tail keywords.
2. Mobile-Friendly Design, Ensure layout, fonts, and images render clearly on phones, most Pinterest traffic is mobile.
3. Fast Page Speed, Compress images, use lazy loading, and host critical assets to keep load times under 3 seconds.
4. Clear CTAs, Place one visible CTA above the fold and one at the end of posts for conversions.
5. Optimized Opt-In Offers, Match lead magnets to the pinned promise to increase signups (e.g., “Download the 5-step checklist”).
6. Pin-Friendly Images, Include at least one high-res vertical image per post and add multiple pin images for split testing.

Monetization Strategies: Display Ads Optimization, Affiliate Marketing, Sponsored Posts, Sell Digital Products, Printables/Downloads, Memberships, Paid Newsletters

1. Display Ads Optimization, Balance ad placement to maximize RPM without destroying UX: test ad density gradually.
2. Affiliate Marketing, Use contextual affiliate links in product roundups and tutorials: disclose transparently.
3. Sponsored Posts, Pitch brands with audience stats (Pinterest impressions and email list size) for sponsored content.
4. Sell Digital Products, Launch low-cost digital goods (templates, e-books) aligned with high-performing pins.
5. Printables/Downloads, Offer immediate-value downloads that match the pin’s promise for fast conversions.
6. Memberships, Create members-only content or courses for recurring revenue tied to niche needs.
7. Paid Newsletters, Convert engaged audiences with premium, paid newsletter content and exclusive offers.

Email And Funnel Strategies: Lead Magnets Tailored To Pins, Automated Welcome Sequence, Content Upgrades, Segmented Email Sequences

1. Lead Magnets Tailored To Pins, Ensure lead magnets fulfill the pin’s explicit promise (same pain point, same solution).
2. Automated Welcome Sequence, Send a 3–5 email sequence that delivers value, builds trust, and introduces monetization.
3. Content Upgrades, Offer post-specific upgrades (PDFs, templates) to lift conversion rates on high-traffic posts.
4. Segmented Email Sequences, Segment subscribers by interest or source so promotions land with the right audience.

Analytics, Testing, And Scaling Strategies: Pinterest Analytics, Google Analytics, A/B Test Pin Creative, Track Revenue Per Channel, Outsource And Document SOPs

1. Pinterest Analytics, Monitor impressions, saves, click-through rate, and which pins drive sessions.
2. Google Analytics, Track sessions, conversion funnels, and revenue per post to identify top performers.
3. A/B Test Pin Creative, Test headlines, images, and CTAs: run tests long enough to reach significance.
4. Track Revenue Per Channel & SOPs, Attribute revenue to channels, document repeatable workflows, and outsource tasks that slow scaling.

Tools, Templates, And Workflow Tips

We rely on a small set of tools and templates to move fast and keep quality high.

Recommended Tools And Chrome Extensions

• Canva, Fast pin templates and brand consistency.
• Tailwind, Scheduling and Tribes for distribution.
• Pinterest App/Business, For native uploads and analytics checks.
• Google Analytics + GA4, For traffic and conversion tracking.
• Keywords Everywhere or Pinterest Trends, Quick keyword research.
• Yoast/Rank Math, On-site SEO helpers.
• A lightweight caching plugin + image optimizer (ShortPixel, Imagify).

Content And Pin Template Ideas

• Pillar post header image + 2 alternate pin images (same post) to test.
• Checklist lead magnet template (PDF) replicating pin visuals.
• Case-study pin layout: before/after stat, short headline, branded footer.
• Seasonal pin bundle templates so we can batch-create pins months ahead.

Using a handful of repeatable templates saves hours and keeps our feed cohesive.

Measuring Success And Optimizing Over Time

Numbers tell us what to double down on and what to stop.

Key Metrics To Track

• Pinterest impressions and close-ups, early signals of pin relevance.
• Pin click-through rate (CTR), measures creative and copy effectiveness.
• Sessions from Pinterest, the traffic we actually monetize.
• Email opt-in rate and list growth from pinned posts.
• Revenue per visitor and per post (ads, affiliates, products).
• Bounce rate and time on page for top-pinned posts.

We look at these weekly for trends and monthly for decisions on scaling or retiring content.

How To Run Tests And Iterate

Run one variable at a time, change the pin image or headline, keep everything else constant. Test for at least 2–4 weeks (or longer for low-volume pins) and use statistical significance calculators for confidence. When a variant wins, scale it across similar posts and document the exact steps so we can hand off the work to a teammate or contractor. Small, consistent tests compound into large gains over quarters.

Conclusion

These 37 Pinterest + blogging strategies to make money online give us a tactical playbook: create high-value content, design pins that promise and deliver, optimize the blog experience for conversions, monetize in multiple ways, and use data to iterate. Start with the setup checklist, pick 3–5 strategies to carry out this week (we suggest one from each group), measure the impact, and scale winners. Pinterest rewards consistency and relevance: paired with conversion-focused blogging, it becomes a renewable source of traffic and revenue. Let’s pick one pillar post and three pin designs today, then test, optimize, and grow from there.