We’re often asked how to increase blog income without constantly churning out new posts. The good news: your existing archive is a goldmine. In this guide we share 35 practical ways to make money blogging without writing new posts, strategies that repurpose, optimize, package, or monetize what you already have. Follow these tactics to increase passive income, boost conversions, and turn old content into fresh revenue.

1. Update And Refresh Old Posts For Better SEO And Conversions

Refreshing evergreen posts improves rankings and conversions without new topics. Update facts, add recent stats, refresh images, fix broken links, and re-optimize headings and meta tags. Example: a 2018 how-to that ranks on page two can jump to page one after adding 2025-relevant data and a stronger call-to-action.

1.1 Quick Optimization Checklist

• Update publish date and add a note about recent changes.
• Add at least one new internal link to a money page.
• Replace outdated screenshots or stats.
• Strengthen call-to-action and add schema where relevant.

2. Add Affiliate Links To Existing Posts

We can monetize posts quickly by inserting affiliate links into relevant product mentions, comparisons, or resource lists. Look for high-converting pages (how-tos, reviews, best-of lists) and integrate links naturally. Example: turning a gear roundup into an affiliate funnel increased sales for one creator when they added top-rated affiliate options.

2.1 Affiliate Placement Best Practices

• Place contextual links in the first 200–300 words and near product images.
• Use disclosure and nofollow/UGC/sponsored attributes where required.
• A/B test anchor text and CTA buttons for higher click-throughs.

3. Insert Display Ads (AdSense, Mediavine, AdThrive)

Display ads are a direct way to monetize high-traffic posts without new writing. Evaluate RPMs, load speeds, and user experience: prioritize well-trafficked, long-form posts. Example: a travel blog increased monthly revenue by 30% after enabling a premium ad network on top 20 posts.

3.1 Ad Types And Placement Tips

• Use in-content responsive units, sticky sidebar ads, and native placements.
• Avoid overloading pages: follow viewability guidelines for better CPMs.
• Consider lazy-loading ads to preserve speed and SEO.

4. Sell Direct Ad Space Or Run Sponsored Banners

Direct ad sales let us cut out intermediaries and keep more revenue from banner placements on relevant posts. Create a media kit and target niche advertisers whose audience matches your readers. Example: a parenting blogger sold sidebar placements to local museums for seasonal campaigns, earning higher CPMs than ad networks.

4.1 Creating A Simple Rate Card

• List available placements (leaderboard, sidebar, in-article) and impressions per month.
• Offer CPM, flat-rate, and package options (e.g., 3-month discount).
• Include audience demographics and past campaign case studies.

5. Build A Resource Page With Curated Affiliate Offers

A single resource or “tools we use” page converts well and centralizes affiliate income. Link back to this page from related posts to funnel traffic. Example: a productivity blog consolidated product mentions into one resource page and saw affiliate commissions double within weeks.

6. Turn Several Posts Into An Ebook Or Guide

We can compile related posts into a cohesive ebook, edit, reorder, add an intro and exercises, and sell it as a low-cost download. Example: converting a 7-part series into a $19 guide created a steady micro-product revenue stream for a niche finance blog.

6.1 Formatting And Pricing Tips

• Use clear chapters, a clickable TOC, and PDF-friendly formatting.
• Price based on perceived value: $7–$49 for niche guides: offer a tier with templates or bonus checklists.

7. Bundle Posts Into An Online Course

Turn a sequence of tutorials into a structured course, add video, worksheets, quizzes, and community access. Courses can be sold at premium prices and promoted across evergreen posts. Example: a blogging series repackaged as a $199 mini-course generated five-figure sales in its first launch.

7.1 Course Structure From Blog Content

• Map blog posts to modules (intro, lessons, assignments).
• Add short videos to explain concepts and convert skimmers.
• Use drip schedules or cohort launches to boost perceived value.

8. Repurpose Posts Into A Paid Webinar Or Workshop

We can turn a high-performing tutorial into a live paid webinar or workshop. Use the post as the curriculum and add interactive Q&A for premium pricing. Example: a DIY blog ran a paid workshop based on a renovation series and sold seats at $49 each.

8.1 Webinar Promotion Strategy

• Promote via relevant posts, your email list, and social clips.
• Offer early-bird discounts and a replay for attendees only.

9. Convert Posts Into YouTube Videos And Monetize

Repurpose step-by-step or list posts into YouTube videos to capture ad revenue, sponsorships, and affiliate links in video descriptions. Example: converting a recipe post into a cooking video attracted a new audience and ad revenue after 3 months.

9.1 Video Repurposing Tips

• Keep scripts tight: use the post as an outline and add visual demonstrations.
• Cross-promote the video on the post and include affiliate links in the description.

10. Turn Posts Into Podcast Episodes Or Series

Use blog posts as episode scripts or show notes for a podcast: monetize with sponsorships, listener donations, or premium episodes. Example: a career blog repurposed interview posts into a podcast series and landed a brand sponsor within two months.

10.1 Audio Repurposing Best Practices

• Keep episodes conversational: use the post as bullet points rather than reading verbatim.
• Add show notes linking to CTAs and affiliate offers.

11. Offer A Paid Newsletter Or Premium Email Content

Gate exclusive insights or a curated digest from your archive behind a paid newsletter. Readers who already trust your content are likelier to pay for deeper takeaways. Example: repackaging monthly best posts plus exclusive case studies into a $5/month newsletter increased recurring revenue.

11.1 What Content To Gate

• Exclusive templates, deeper analysis, downloadable checklists, and member-only AMAs.
• Keep some free teasers to entice conversions.

12. Launch A Membership Area Or Premium Library

Create a members-only library that bundles guides, past webinars, and premium templates from your archive. Memberships generate recurring income from loyal readers. Example: a fitness blog created video classes from older workouts and launched a $15/month membership with high retention.

12.1 Membership Tier Ideas

• Bronze: access to PDFs and templates.
• Silver: monthly live Q&A plus community.
• Gold: 1:1 coaching credits or exclusive webinars.

13. Sell Templates, Checklists, And Printables Based On Posts

Convert actionable posts into downloadable templates (Excel, Notion, PDFs) that save readers time. Example: turning a trip-planning checklist into a printable pack sold repeatedly as an impulse purchase.

14. Offer Consulting, Coaching, Or Services From Blog Leads

Use informational posts as lead magnets for paid services, consulting, coaching, or done-for-you packages. Example: a marketing post generated inquiries that turned into $2,000 consulting retainers.

15. Create And Sell Swipe Files Or Resource B undles

Compile templates, email swipes, or outreach sequences from your archives into a paid swipe file. Example: a content creator sold an email swipe bundle to startups for $49 and used an existing post as the sales page.

16. Sell Sponsored Email Blasts To Advertisers

If your posts drive newsletter signups, sell dedicated sponsored emails to relevant advertisers. Keep sends limited to preserve list quality. Example: a niche tech newsletter sold a single sponsored blast for $1,000 after proving high open rates.

16.1 Pricing Models For Sponsored Emails

• CPM (price per thousand subscribers).
• Flat fee per campaign.
• Performance-based (CPL or commission on conversions).

17. License Or Syndicate Content To Other Sites

We can license high-quality posts to other publishers or syndicate content for a fee, ensure proper attribution and no-index duplicates where needed. Example: a niche finance post licensed to an industry site for a one-time fee and a backlink.

18. Offer Sponsored Roundups Or Curated Posts

Create sponsored roundup posts that feature advertisers alongside organic picks. Roundups convert well when they match reader intent. Example: a beauty blog ran a sponsored “best summer sunscreens” roundup and charged brands for premium placement.

19. Host Paid Virtual Summits Or Niche Events

Bundle your most valuable archived interviews and expert posts into a paid summit with guest speakers. We can repurpose old content as session topics and attract sponsors. Example: a marketing blog hosted a two-day summit using previous interviews and sold sponsor packages.

20. Sell Site Audits, Content Audits, Or SEO Reviews

Offer paid audits using your insights from top-performing posts. Prospects often prefer paying for expert diagnostics rather than DIY. Example: offering a $500 content audit led to upsells for optimization packages.

21. Build A Paid Tool, Calculator, Or Plugin From Existing Content

Turn an evergreen calculator or checklist into a SaaS or plugin, monetize with one-time fees or subscriptions. Example: a budgeting blog built a premium calculator widget based on a popular post and charged for advanced features.

22. Sell Photos, Graphics, Or Design Assets Featured In Posts

If we own visuals published in posts, sell them as stock, templates, or Canva assets. Example: a travel blogger sold Lightroom presets and city photo packs derived from popular destination posts.

23. Start A Patreon Or Fan Membership For Exclusive Perks

Offer tiers with behind-the-scenes content, early access to repurposed guides, or monthly downloads. Patrons provide predictable monthly income. Example: creators turned a recipe archive into Patreon-exclusive seasonal menus for subscribers.

24. Add Microtransactions: Tips, Buy Me A Coffee, One-Time Donations

Enable micro-donations on evergreen posts for readers who want to support your work. Small asks on high-traffic posts can compound into meaningful income. Example: a tech writer added a ‘buy me a coffee’ link and recouped hosting costs within a month.

25. Sell Print-On-Demand Merchandise Related To Your Niche

Design merch inspired by popular posts (quotes, illustrations, insider jokes) and link product pages from those posts. Example: a gardening blog sold branded plant markers inspired by a viral post and captured organic sales from that page.

26. Offer Ghostwriting Or White-Label Content Using Your Archive

Sell rewritten or white-label versions of your evergreen guides to businesses seeking ready-made content. Example: a B2B blog repackaged research posts into white-label reports for agencies at a premium rate.

27. Create An Affiliate Storefront Or Curated Product Shop

Build a storefront page that lists curated products from your posts and uses affiliate links or dropshipping. Example: a photography blog created an affiliate storefront for gear and linked to it from camera reviews, improving conversion velocity.

28. Monetize With Referral Programs For SaaS Tools You Recommend

Many SaaS tools pay recurring referral commissions. Embed referral links in tutorials and resource pages. Example: a marketing post recommending an email tool generated recurring revenue through a referral program for two years.

29. Package And Sell Old Posts As Private-Label Rights (PLR)

Offer PLR bundles of evergreen posts to small businesses who want turnkey content. We can edit for clarity before sale. Example: a content library sold PLR packs to course creators who needed quick landing page copy.

30. Launch A Paid Directory, Job Board, Or Marketplace

Turn niche resource posts into a monetized directory or job board with listing fees and sponsorships. Example: a design blog added a freelance job board and charged employers for featured listings, leveraging the blog’s traffic.

30.1 Directory Monetization Options

• Paid featured listings and highlight packages.
• Membership access for premium candidates.
• Sponsorships for category pages and email blasts.

31. Rent Or Monetize Your Email List For One-Off Promotions

We can offer one-off promotions to vetted advertisers or rent the list (send on behalf) for compliance and quality control. Keep frequency low to protect deliverability. Example: a niche newsletter rented a single send and paid for a year’s email platform fees.

32. Charge For Sponsored Guest Posts Or Sponsored Content Placements

Allow sponsored contributions that fit your audience and SEO standards: require quality and disclosure. Example: a finance blog charged for sponsored posts but required editorial approval, protecting trust while generating revenue.

33. Sell Data Insights, Industry Reports, Or Curated Research From Analytics

Aggregate analytics and user insights from your niche to create reports or trend pieces for purchase. Example: a food blog sold a consumer trend report based on recipe searches and download behavior to a food brand.

34. Partner With Experts To Create Co-Branded Products Or Courses

Leverage authority partners to co-create premium offers, split revenue and cross-promote using existing posts as funnels. Example: partnering with a subject-matter expert turned archived tutorials into a high-ticket masterclass.

35. Prepare Your Blog For Sale Or Flip It For A Profit

We can monetize by preparing the blog for sale, clean up finances, document traffic and revenue, and package assets (emails, social, content). Flipping is a one-time large payoff. Example: improving monetization and trimming low-performing posts doubled the sale price for one site.

35.1 Blog-For-Sale Preparation Checklist

• Consolidate revenue streams and provide 12–24 months of verified earnings.
• Improve site speed, remove thin content, and document SOPs.
• Standardize contracts, list assets, and prepare migration instructions.

Conclusion

We’ve shown 35 ways to make money blogging without writing new posts, strategies that optimize, repurpose, package, and monetize your existing archive. Start by auditing your top-performing posts, pick 2–3 tactics that fit your niche (affiliate links, resource pages, or a small digital product are fast wins), and measure results. By treating your content as an asset, not just an output stream, we can boost passive income, diversify revenue, and reclaim time for strategic growth. Ready to pick the first three tactics and turn your archive into a revenue engine?