Hey there! Looking to boost your presence on Pinterest this year? You’re in the right place. Pinterest has gone through quite a few changes lately, and staying on top of what works is key to getting those sweet, sweet clicks and conversions.
I’m going to be straight with you – there’s no secret hack or magic button for Pinterest success in 2025. The real trick is simply keeping up with how the platform evolves. But don’t worry! I’ve got some practical strategies that will help you navigate Pinterest effectively and drive meaningful traffic to your content.
1. Nail Your Keyword Strategy
Unlike other social platforms, Pinterest functions more like a search engine. And just like Google, keywords are absolutely crucial to your success.
When people search for ideas on Pinterest, they’re typing in specific phrases. Your job is to make sure your content contains those exact phrases – in your pin titles, descriptions, graphics, boards, and board descriptions. This makes it super easy for your target audience to find you.
But here’s the thing – don’t go overboard by stuffing 50 keywords into your descriptions. That approach backfired years ago, and it definitely won’t work in 2025. Instead, use a thoughtful mix of relevant keywords that flow naturally in your content.
Where can you find these golden keywords? Try using the Pinterest search bar, check out what’s trending on the platform, and explore Pinterest trends. After finding variations of keywords that fit your content, incorporate them naturally where they make sense.
Remember to regularly refresh your keyword research too. Trends change, especially year-specific ones. For example, “fall nails 2024” won’t help you much when people are searching for “fall nails 2025.” Keeping your keywords current signals to the algorithm that your content is fresh and relevant.
2. Embrace A/B Testing
I probably should have put this first because it’s that important! A/B testing is absolutely essential if you want to understand what resonates with your audience.
What is A/B testing? It’s simply comparing two versions of something to see which performs better. Let’s say you run a natural hair blog and use pin graphics to drive traffic. If you only ever use one style of graphic, you might be missing out on connecting with people who prefer a different visual approach.
For example, some users might be more drawn to pins showing real people with long hair results, while others might prefer illustrated graphics with step-by-step instructions. You’ll never know what works best unless you test different approaches and analyze the results.
The beauty of A/B testing is that it gives you concrete data to inform your strategy, rather than just guessing what might work. Test different pin designs, headlines, descriptions, and even posting times – then adjust your approach based on what the data tells you.
3. Invest in Quality Pinterest Education
With so much conflicting advice floating around about Pinterest marketing, it’s easy to get confused about what actually works. If you’ve been piecing together tips from random blog posts and YouTube videos, you might be implementing a hodgepodge of strategies that don’t work well together.
I like to think of Pinterest marketing as a three-step journey:
First, you start with free resources – blog posts, videos, and platform guidelines. This gives you a basic understanding.
Next, consider investing in a comprehensive Pinterest marketing resource that walks you through everything systematically. This helps you develop a coherent strategy rather than a collection of random tactics.
Finally, you’ll reach the stage where you can customize your approach based on your specific audience and content.
I’ve seen firsthand how powerful Pinterest can be for driving traffic. I grew my first blog to reach over 100,000 people in just 5 months and qualified for Mediavine shortly after. While SEO played a role, Pinterest was the real game-changer that helped me scale from 50to50to
300+ daily earnings.
4. Customize Your Pinterest Strategy
Here’s something crucial that many people miss: what works for one Pinterest account won’t necessarily work for another – even in the same niche!
I manage multiple Pinterest accounts across different industries, and I’ve seen how the same approach can yield completely different results. For example, if standard pins drive tons of traffic for your cooking blog, but video pins barely get any traction, it would be foolish to abandon what’s working just because someone else is killing it with video content.
The key is to dive deep into your own Pinterest analytics. Look at what’s actually working for YOUR account and audience. Which types of pins get the most impressions? Which ones lead to the most clicks? What topics seem to resonate most?
Take what you’ve learned from your Pinterest education, combine it with your analytics insights, and create a customized strategy that plays to your strengths. Stick with it for 3-5 months, then evaluate and refine.
5. Increase Your Pinning Volume
If you’re only sharing 2-5 pins every other day, you’re probably not going to see the kind of traffic numbers that make a real difference to your business.
The volume of pins you should be posting depends largely on how much content you already have. If you’re a blogger with 100+ posts, you could easily be pinning 30-40 pins daily without running out of fresh content to share.
Good volume combined with quality content, strategic keywords, and a solid overall approach can easily generate 100,000+ outbound clicks per month. But remember – quality still matters more than quantity. Which brings me to my next point…
6. Avoid Spamming Tactics
You might have heard about people using automation tools to blast hundreds of pins daily. While this might get some initial traction, it’s a risky approach that could get your account penalized or even suspended.
There’s no shortcut around the work required to build a successful Pinterest presence. If managing your Pinterest account feels overwhelming, consider outsourcing to a professional who understands the platform and can implement effective strategies the right way.
7. Focus on Fresh Pins
Pinterest has made significant changes to how it values content. In the past, monthly views included impressions from both your pins and pins you had re-pinned from others. This made re-pinning other people’s content a common growth strategy.
However, since 2021, Pinterest has clearly indicated that its algorithm favors fresh content over re-pins. This shift was reinforced by updates to their metrics between 2022 and 2023.
Today, your monthly views metric consists of impressions on your own pins plus pins saved from your claimed account or domain over a 30-day period. This means re-pinning other people’s content no longer boosts your metrics – it actually helps them instead!
To increase visibility, you need to consistently publish fresh content. This doesn’t necessarily mean creating entirely new blog posts daily, but rather creating new pin designs for existing content and sharing them regularly.
8. Leverage Pinterest Analytics
With Pinterest’s current metrics, increased monthly views indicate that you’re:
1.Publishing content people genuinely enjoy
2.Creating high-quality pins
3.Using effective SEO that helps people find your content easily
But monthly views are just one piece of the puzzle. You also need to pay attention to impressions, saves, pin clicks, and how these convert to outbound clicks.
Think about the typical Pinterest user journey: They see your pin while scrolling (impressions), click on it to learn more (pin click), save it to their boards for later reference (saves), and if your pin is properly optimized, they’ll click through to your website (outbound clicks).
Working closely with your analytics will help you identify where in this journey you might be losing potential visitors. For instance, if you get lots of impressions but few pin clicks, your graphics might not be eye-catching enough. If you get pin clicks but few outbound clicks, your pin description might not be compelling enough to drive that final action.
9. Conduct Regular Account Audits
Not enough Pinterest users do this, but it’s absolutely essential for maintaining a healthy account.
Pinterest’s current metrics make auditing much easier than before. Use your analytics to perform regular account audits and do more of what’s boosting your desired conversions while cutting back on what isn’t working.
If you’re not sure how to conduct an audit, look for resources that walk you through the process step by step. The important thing is not to skip this crucial step – you can’t complain about poor results if you don’t even know what’s currently working or not working in your account!
10. Leverage Seasonal Content
Seasonal content is exactly what it sounds like – content that’s relevant to a particular time of year or holiday. This includes back-to-school content, Easter, Mother’s Day, Father’s Day, Halloween, and so on.
This approach can generate some of the easiest traffic you’ll ever get from Pinterest. The platform sees huge spikes in searches around seasonal events, and having relevant content ready to go puts you in a perfect position to capture that traffic.
The catch? You need to post seasonal content well before the actual season arrives. This gives Pinterest enough time to index your content and start showing it in search results. For example, Halloween content should be posted as early as July or August.
Don’t worry – you’ll still get traffic if you post during the actual season too. But posting early gives you a head start and extends the lifespan of your seasonal content.
The best part about Pinterest is that these seasonal pins will continue bringing you traffic year after year with minimal additional effort. Do your research to find seasonal topics relevant to your niche, and make this easy traffic boost work for you.
11. Create Visually Stimulating Content
With platforms like TikTok dominating the social media landscape, it’s clear that attention spans are getting shorter. Your Pinterest content needs to be visually compelling enough to stop someone from scrolling past.
Whether you’re creating graphics or using lifestyle photos, your visuals need to grab attention immediately. Colorful graphics have helped my clients and me significantly increase our click-through rates.
If designing isn’t your strong suit, don’t worry! There are plenty of customizable Pinterest templates available that can help you create eye-catching pins without advanced design skills.
12. Create Specific Boards
The Pinterest algorithm recognizes and ranks search-optimized boards, not broad categories. While it might seem efficient to group everything under one umbrella board, this approach actually makes it harder for your target audience to find your content.
For example, if you write about hairstyles, create specific boards for different types – finger waves, fades, braids, etc. – rather than lumping everything under a general “hairstyles” board.
Remember that boards are searchable on Pinterest. The more specific your board titles and descriptions, the easier it is for people to discover your content when searching for those specific topics.
This approach also helps you reach both broader and newer audiences who might be searching for very specific content that matches what you offer.
13. Master the Search Bar
The Pinterest search bar is an absolute goldmine of information, regardless of your niche.
For business owners, the search bar can help you:
- Discover keywords specifically relevant to your business and niche
- Inform inventory decisions based on what people are searching for
- Find the right keywords for your business profile
- Determine how many boards you need
- Identify the best keywords for your board descriptions
Bloggers can use search insights to figure out:
- What topics to write about
- Which topics are performing well in terms of search volume
- What keywords the Pinterest algorithm favors
- How to optimize descriptions for better visibility
Take time to explore different search terms related to your niche, and pay attention to the suggested searches and related terms that appear. These insights directly reflect what Pinterest users are actively looking for.
14. Utilize Pinterest Trends
Pinterest Trends is a fantastic tool that shows you search terms and keywords that have received significant traffic over the past 12 months.
This tool provides another excellent way to identify keywords that can help your content rank higher. It’s available to users in the US, UK, Canada, Australia, Italy, Spain, Germany, and several other countries. If you’re not in a supported region, you can use a VPN or change your location in settings to access it.
To use Pinterest Trends, go to your analytics dashboard and click on “trends.” You can search for keywords related to your niche and filter results by country to get region-specific insights.
When you find relevant trending keywords, incorporate them into your content strategy. Also, check out the popular pins for those keywords to understand what type of content performs well.
Pinterest Trends can provide enough keyword and content ideas to last you an entire year. Consider creating a spreadsheet to keep track of all the valuable keywords you discover.
15. Study Pinterest’s Trend Predictions
Each year, Pinterest releases trend predictions across various niches, forecasting what people will be searching for on the platform.
This is a forward-looking report rather than a retrospective one – it predicts future trends instead of reporting on past performance.
Review these predictions, identify topics relevant to your niche, and create content around them. The earlier you implement this strategy, the better positioned you’ll be when these trends gain momentum.
For example, if you’re in the beauty niche and Pinterest predicts that blue beauty products will trend, start creating content around this topic early to capitalize on the upcoming interest.
These trend predictions can be incredibly valuable for planning your content calendar and staying ahead of the curve.
Final Thoughts
At its core, Pinterest is a straightforward platform. Even with all the algorithm changes, the fundamentals remain the same: create quality content, optimize it with relevant keywords, and analyze your performance to refine your approach.
Don’t overcomplicate things. Focus on understanding your audience, creating content they love, and using Pinterest’s tools to help them find you more easily.
How’s your Pinterest marketing going? Have you tried any of these strategies? I’d love to hear about your experiences and results!
Leave a Reply