Is Your Pinterest Marketing Strategy Falling Short? Here’s How to Fix It

Are you struggling to see results from your Pinterest marketing efforts?

Or maybe you’re just getting started and feel unsure about the best approach?

With over 522 million monthly users, Pinterest is an incredibly powerful tool for driving engaged visitors to your blog, business website, or online store.

Yet, with so much information available on how to market on Pinterest, it’s easy to feel overwhelmed—especially if you’re new to the platform.

And even if you’ve been using Pinterest for a while, your strategy might be outdated.

But what if I told you there’s a structured Pinterest marketing plan you can follow that could potentially double your blog traffic in just a few weeks?

Launching a website or blog means you need traffic as soon as possible. More traffic means:

• More email subscribers
• Higher product sales
• Increased ad revenue

Simply put, more traffic leads to more conversions.

The good news? Driving visitors to your site through Pinterest isn’t complicated.

I’ve been immersed in Pinterest marketing since 2018, growing my own account to 50,000 followers and managing multiple client accounts. My goal has always been to create a sustainable Pinterest strategy that doesn’t require constant changes.

In this guide, I’ll share practical Pinterest marketing tactics to help you attract a flood of traffic to your blog—without spending a dime on ads. These strategies are evergreen, work for any niche, and can be implemented right away.

Let’s get started!

Table of Contents

• My Pinterest Strategy That Doubled Blog Traffic
• How Pinterest Stands Out from Other Traffic Sources
  1. Pinterest is a Search Engine
  2. Pinterest Pins Have Long-Term Visibility
  3. Pinterest Traffic Builds Over Time
• Before You Begin: Key Things to Know
• 15 Steps to Build a High-Impact Pinterest Marketing Plan
  1. Create a Pinterest Business Account
  2. Verify Your Website with Pinterest
  3. Research Relevant Pinterest Keywords
  4. Strategically Place Keywords Across Your Account
  5. Optimize Your Pinterest Profile
  6. Set Up Your Pinterest Boards
  7. Design Click-Worthy Pin Images
  8. Write Engaging and SEO-Friendly Pin Descriptions
  9. Pin Your Own Content First
  10. Design Multiple Pins for Each Blog Post
  11. Share New Posts on Pinterest Immediately
  12. Save Pins to the Most Relevant Board First
  13. Gradually Pin to Additional Related Boards
  14. Track Performance with Pinterest Analytics
  15. Automate Pinning for Consistency
• Final Thoughts: Crafting a Pinterest Traffic Strategy That Works

✨ Note: This post contains affiliate links for products I personally use and recommend. If you choose to make a purchase through these links, I may earn a small commission—at no extra cost to you. These commissions help keep this blog running!

My Pinterest Strategy That Doubled Blog Traffic

Before diving into the details, let me share my personal experience with Pinterest marketing.

The techniques I’m about to outline aren’t just theories—they’re tested methods that have consistently worked for me and my clients.

In 2018, I had been blogging for two years but struggled to increase my daily traffic beyond 500 visitors. My niche was highly competitive, and organic search traffic from Google was slow to grow.

That’s when I discovered Pinterest.

Initially, I assumed Pinterest was just for recipes, home decor, and DIY projects. But I quickly realized it was much more than that.

Once I optimized my approach and began using Pinterest strategically, my blog traffic doubled in just six weeks.

The more I leaned into Pinterest as a marketing tool, the more my traffic grew.

The results were too impressive to keep to myself, which is why I created this guide—to help you achieve similar growth with your blog.

Below, I’ll share the 15 techniques that helped me skyrocket my traffic and how you can replicate these results.

How Pinterest Stands Out from Other Traffic Sources

Why should you focus on Pinterest instead of other traffic channels? Here’s what makes it unique:

1. Pinterest is a Search Engine

Unlike social media platforms, where content fades quickly, Pinterest operates as a visual search engine. People use it to discover and save content, meaning your posts remain relevant much longer.

By mastering Pinterest SEO and using the right keywords, you can ensure your content reaches the right audience consistently.

2. Pinterest Pins Have Long-Term Visibility

On platforms like Instagram and Twitter, posts lose visibility within hours. But on Pinterest, pins can drive traffic for months—or even years.

I have pins from years ago that still generate consistent clicks to my blog.

3. Pinterest Traffic Builds Over Time

While social media delivers instant engagement that quickly fades, Pinterest works differently. The more optimized your strategy, the more momentum you gain, leading to sustained growth.

By staying consistent and following this guide, you’ll see long-term benefits.

Before You Begin: Key Things to Know

Before diving into the strategy, keep these essential points in mind:

1. Your Blog Should Be Self-Hosted – A self-hosted blog (like WordPress.org) gives you full control and better monetization options.
2. Know Your Audience – Identify who you’re targeting so you can create pins that resonate with their needs.
3. Write Optimized Blog Posts – A strong Pinterest strategy starts with well-structured, valuable content.

15 Steps to Build a High-Impact Pinterest Marketing Plan

Here’s a step-by-step approach to driving consistent traffic from Pinterest:

1. Set Up a Pinterest Business Account – Unlock analytics and advertising features.
2. Claim Your Website – Verifying your site helps boost credibility and unlock additional Pinterest tools.
3. Find the Right Pinterest Keywords – Use Pinterest search suggestions to identify popular search terms.
4. Use Keywords Strategically – Optimize board names, descriptions, pin titles, and blog content.
5. Optimize Your Pinterest Profile – Update your name and bio with relevant keywords.
6. Create Pinterest Boards – Set up niche-relevant boards with keyword-rich descriptions.
7. Design Click-Worthy Pins – Use vertical images (1000x1500px) and compelling text overlays.
8. Write Engaging Pin Descriptions – Incorporate keywords naturally and add a clear call-to-action.
9. Prioritize Pinning Your Own Content – Share more of your own pins to drive traffic back to your site.
10. Create Multiple Pins Per Blog Post – Design at least 2-3 unique pins per post for variety.
11. Pin New Content Immediately – Share fresh pins as soon as your post is live.
12. Pin to the Most Relevant Board First – The initial board sets the tone for Pinterest’s algorithm.
13. Slowly Share to Other Relevant Boards – Space out repins over time.
14. Track Performance with Pinterest Analytics – Analyze what’s working and adjust accordingly.
15. Automate Pinning – Use scheduling tools like Tailwind to maintain consistency.

Final Thoughts: Building a Pinterest Strategy That Delivers

If you want to increase blog traffic, Pinterest is a must-use platform. Here’s a quick recap:

• Treat Pinterest like a search engine – Focus on keyword optimization.
• Stay consistent – Regularly create and share fresh pins.
• Use automation – Schedule pins with Tailwind to save time and maximize reach.
• Be patient – Expect to see real growth within 2-4 months.

Follow this strategy, and you’ll see steady, scalable traffic growth from Pinterest. Ready to take action? Start optimizing your Pinterest marketing toda