Marketing funnels are all the rage at the moment.
You can hardly read a single article about marketing without reading about funnels. Creating marketing funnels (or funnel hacking as it is popularly known), is currently the most talked about subject in marketing.
And for good reason. I was skeptical about the whole “funnel hacking” movement. It seemed way to simple.
But, then I tried it, because NOTHING I was doing was working. I was frustrated, ready to give up on my online business.
The first funnel I hacked produced $6,000 in ONE month. It was the most money I had made in one month, EVER. Needless to say, I was hooked.
Last month I pulled in $17,830 from a different funnel I hacked and I give all of the credit to ClickFunnels.
And I did it all in less than 2 weeks. You can do the same during the 14-day Clickfunnels trial.
So you may be asking what does ClickFunnels do?
ClickFunnels is a unique tool specifically designed to simplify the task of building sales funnels.
For many marketers it has become their new best friend (like me!).
In this review, I take a detailed look at ClickFunnels – what it does, how it works, its strengths & weaknesses, and how it compares with the competition.
If you want to learn more about funnels, how to build them, and whether or not ClickFunnels is the right product for you, read on.
What is a marketing funnel?
Definition: A marketing funnel is a guided path that prospects move through in your sales process. It takes people from their engagement with your brand, through a number of steps that are intended to result in one or more conversions.
A conversion can be anything – from opting- in to a mailing list, or downloading a document, to attending a webinar, or making a purchase.
A funnel will usually encourage several different conversions along the way.
Often a funnel will incorporate several branches – upsells, downsells, and one-time offers – to maximize the profit from each customer.
Customers may be offered different things at different points, depending upon the actions they take as they move through the funnel.
Funnels may be simple, or incredibly complex and sophisticated, but at the end of the day, they are all about one thing – increasing conversions and profits.
Why do funnels work?
Marketing funnels work by guiding customers through a process that starts with a very low commitment (such as downloading a free report), and then gradually ‘warms them up’ and exposes them to higher-priced offers as they become more familiar with your brand, and develop trust in you.
Imagine walking up to a total stranger (who has never heard of you) in the street, and asking them outright for a large order.
The secret funnel formula
However, if you first of all offer them something of value – for little or no cost, they are much more likely to respond.
In fact, if they are your ideal customer, and you are offering them something of value to them for free, they are extremely likely to respond.
And they will think well of you thereafter. Because you’ve helped them.
Now you have demonstrated your worth to them, and built some trust and rapport, you can start to offer them some opportunities to buy.
You might start with low price offer, to get some commitment from them – to get them to buy into you – before you proceed to offer them something higher priced.
If that is too much for them, you might then offer them a cheaper option (downsell).
But if they do buy, you might then go on to offer them a more expensive, premium product at a higher price (upsell).
That’s the basics of a sales funnel.
The value ladder
You start with a micro commitment (such as giving up their email address to receive a free book), demonstrate your value, and then as their trust in you grows you take them up an ascending value ladder.
This method of doing business is not only extremely profitable, it’s also very ethical.
It is the antidote to many of the ills that afflict online marketing.
If you practice this successfully, you won’t just make more money, you’ll create a business that you feel good about, and that your customers love.
In fact, I would go so far as to say it is essential that you adopt these principles if your business is to survive in the future.
What is ClickFunnels And How Can I Take Advantage Of The 14-Day Free Trial?
ClickFunnels is a tool specifically designed to help people implement sales funnels in their business.
A typically funnel will incorporate one or more opt-in pages, an email autoresponder (to send a sequence of emails that move them up your value ladder), plus one or more sales pages, order forms, additional content, member’s area etc.
In the past this would require you to have a website, hosting, an autoresponder service, landing page software, split-testing software, and probably a host of designers and programmers to cobble the whole lot together.
ClickFunnels lets you do all of that in one platform.
This not only saves you a lot of money in buying all those different products and services, it also save you the technical headache of trying to make a lot of disparate tools work together.
Many people spend a lot of time creating and managing their website, without giving much thought to their actual sales process or funnel.
In reality, the funnel is the sine qua non (“without which, nothing”) of your online marketing activity.
Anything that is not part of your funnel is essentially pointless!
I’m not quite suggesting that you should go to the extreme of ditching your website altogether yet, as Russell Brunson and the guys at ClickFunnels suggest, but it’s definitely worth focusing on your funnels above everything else.
ClickFunnels will let you create all your optin pages, sales pages, email sequences, membership areas, online training courses etc, and link them together to build your funnel – all in one, easy to use tool.
Getting started with ClickFunnels
ClickFunnels has a free 14 day trial that will let you explore the product yourself, and check it out thoroughly to see if it is suitable for you.
For me the sign up process for the free trial was pretty straightforward – you have to enter your credit card details when you sign up for the trial (your card is not charged until you complete the trial – you can cancel any time).
After that however, the onboarding process was pretty slick.
Creating your first funnel
Once you’ve watched the introductory videos, you just follow the steps they showed you to create your first funnel.
Start by choosing the type of funnel you want to create.
You just name your funnel, and then create your email optin page, and thank-you page, either from scratch, or using one of their ready made templates as a starting point.
Here are some of the different types of funnels you can create with ClickFunnels:
- Lead Capture Funnels – Used to grow your mailing list.
- Sales Page Funnels – Used to sell products and services, incorporating upsells/downsells/one time offers to maximise your profit per customer.
- Webinar Funnels – Promote and get registrations for your webinars.
- Online Courses – You can sell and host your online course entirely within ClickFunnels.
- Membership Sites – Generate a recurring income by creating recurring income by creating membership sites within ClickFunnels.
ClickFunnels comes with a selection of ready made templates for each type of funnel, and you can also create your own from scratch.
This is where ClickFunnels really shines.
Register For ClickFunnels With My Link And You’ll Get These Bonuses
I don’t know if you could tell by this review, but I LOVE ClickFunnels. Not only does it make my business life easier, so I can spend more time with my wife, kids, and doing what I love, it has an awesome affiliate program.
So, awesome that I want to offer you a few bonuses to help you get started and become an expert at ClickFunnels, so you can have a simple, money-making business in no time,
Here are my ClickFunnels bonuses you’ll get as soon as you email me that you started your trial. Email me at firstname.lastname@example.org and say “hey I started my 14-Day ClickFunnels trial” and I’ll send you everything on this page.
The last one is my favorite, since I LOVE talking marketing, funnel hacking, and helping others succeed.
If you have any questions, just email, comment, or join my FREE Facebook group.