We started this blog with a single clear goal: build an audience fast and monetize without waiting a year. Pinterest was the accelerator. In our first 90 days, Pinterest-driven traffic let us test ideas quickly, scale posts that performed, and convert readers into buyers and subscribers. Below we share exact numbers, tactics, mistakes, and the systems we used so you can replicate what worked (and avoid what didn’t).
My 90‑Day Results Snapshot
Traffic And Revenue Breakdown
Pinterest accounted for the vast majority of our traffic in months 1–3. Here’s the high-level picture:
- Total sessions (90 days): ~58,400
- Total pageviews: ~72,800
- Sessions from Pinterest: ~49,300 (about 84% of total)
- Email list growth: 5,600 new subscribers
- Total revenue (90 days): $14,503
Those numbers aren’t magic, they’re the result of a focused content plan, consistent pinning, and quick monetization. The rapid list growth was particularly important: it gave us repeat traffic and predictable affiliate sales.
How The Income Was Distributed (Ads, Affiliate, Products)
We tracked every dollar and split revenue into three main buckets:
- Display ads (Ad network RPMs): $4,200, mainly from display ads on higher-traffic posts that had long-tail Pinterest traction.
- Affiliate income: $7,103, affiliate offers in product recommendation posts, product comparison posts, and email sequences drove the majority of this.
- Own digital products (printables, mini-courses, paid guides): $3,200, low-ticket offers sold via product pages and our welcome funnel.
Why affiliates were highest: Pinterest sends warm, intent-driven visitors who are ready to click “buy” or at least research a purchase. Once a post ranks well on Pinterest, it feeds revenue 24/7.
How I Prepared Before I Started Pinning
Choosing A Niche, Blog Setup, And Content Plan
We didn’t rush into pinning. We spent two weeks preparing a lean but scalable foundation:
- Niche selection: We picked a niche with clear purchase intent and searchable ideas on Pinterest (home + decor, budget travel, or recipe niches work well). In our case, we focused on budget-friendly home projects that naturally match visual search.
- Blog setup: Fast hosting, a responsive theme, and on-page SEO basics (clean URLs, fast images, structured headings). We created 8 core posts before launch, pillar content that could be expanded and linked internally.
- Content plan: A 90-day editorial calendar with 2–3 posts/week. Each post was created with Pinterest in mind: at least one long-form, how-to or list-style post (1,200–2,000 words), optimized images, and a dedicated content-to-pin workflow.
Prepping like this saved us from chasing trends. We already had traffic-ready posts when our first pins started gaining impressions, so we converted visitors immediately rather than hoping they’d come back later.
My Pinterest Traffic Strategy
Pin Design, Formats, And Creative Templates
Design mattered more than we expected. Our approach:
- Templates: We created 6 Canva templates for three visual styles (tutorial, list, and product highlight). That consistency sped up production and A/B tests.
- Vertical pins: 2:3 or 4:5 aspect ratios, clear headline, subhead, and a branded band or logo. We avoided clutter and used large, readable fonts for mobile.
- Multiple pins per post: 4–6 distinct pins per post (different images, headlines, colors). That diversity helped the algorithm and let us see which creative resonated.
- Short video pins and Idea Pins: We repurposed quick 15–30 second clips from tutorials as Idea Pins: they increased topical authority and drove extra impressions.
Pinterest SEO, Keywords, And Scheduling Best Practices
Pinterest is search + discovery. Our SEO and scheduling rules:
- Keywords: We used three tiers of keywords, broad (category), mid-tail (topic + intent), and long-tail (specific problem). We placed them in pin titles, descriptions, and the first 100 words of the blog post.
- Boards and board names: We curated 8 niche boards with keyword-rich titles and kept them active. Group boards were deprioritized: instead, we focused on our own authoritative boards.
- Scheduling: We used Tailwind for consistent distribution. Our cadence: 12–18 pins/day (mix of new pins and best-performing evergreen pins), with the highest frequency during evenings and weekends when our niche saw the most engagement.
- Freshness: At least one fresh pin per post every week for the first month. Fresh pins get a temporary boost that helps surface the content to new audiences.
Those small SEO and scheduling adjustments stacked over weeks. Pins that started as modest performers often tripled impressions after optimization.
Content Creation And Monetization Tactics
Blog Post Types That Convert On Pinterest
We focused on three high-converting post types:
- How-to tutorials with step-by-step images, these provide immediate value and encourage saves.
- “Best of” roundup posts with affiliate links, these capture purchase intent and convert well when we include honest pros/cons.
- Resource/kit pages, curated lists of tools and recommended products tied to an email sequence.
We always added a prominent CTA and a content upgrade (checklist, printable, mini-guide) to capture emails.
Monetization Mix And Email Funnels That Drove Revenue
Monetization was layered rather than singular:
- Immediate micro-sales: Low-ticket digital downloads ($7–$27) promoted in the post and via a welcome email series.
- Affiliate funnel: New subscribers entered a short drip (3–5 emails) that mixed helpful content and contextual affiliate recommendations. Conversion rates for affiliate offers ranged 1.8–3.5% depending on the product and email timing.
- Ad optimization: We optimized ad placements on posts that had 2–3k+ monthly pageviews, which increased RPMs without killing UX.
The key: email follow-up. Pinterest brought the first visit, but the email funnel turned visits into repeat buyers.

Optimization, Analytics, And Scaling
Key Metrics, A/B Tests, And How I Scaled Production
We tracked a short list of KPIs and ran rapid experiments:
- KPIs: Pinterest impressions, saves, click-through rate (CTR), sessions, email opt-in rate, affiliate conversion rate, and RPM.
- A/B tests: We tested pin headlines and images in 2-week windows. Usually the headline change moved CTR more than color changes.
- Scaling: When a post hit a predictable CTR and conversion rate, we created spin-off posts and 4–6 new pins per spin-off. That’s how traffic compounds.
Production scaling relied on templates and batching. We blocked two afternoons per week for content creation and used a freelance designer for seasonal pin refreshes. Within 60 days we doubled pin output without burning out.
Mistakes I Made And What I Changed
Top Mistakes, Quick Fixes, And Long‑Term Habit Changes
We made several avoidable mistakes early on. The good news: most fixes were fast.
- Mistake: Over-relying on a single pin creative. Fix: Create multiple creatives and iterate weekly. Habit change: Always make at least 4 pins per post before launch.
- Mistake: Ignoring the email funnel. Fix: Add a content upgrade to every high-traffic post. Habit change: Build the funnel before publishing pillar posts.
- Mistake: Chasing trends instead of intent. Fix: Prioritize long-tail keywords and evergreen topics. Habit change: 70% evergreen content, 30% experiments.
- Mistake: Neglecting analytics. Fix: Weekly review of top 10 pins and posts to re-pin, refresh, or pause. Habit change: A 30-minute weekly analytics ritual.
These changes increased efficiency and doubled our conversion velocity in month three.
Conclusion
Pinterest wasn’t a shortcut: it was a distribution system that let us accelerate testing, build an email list fast, and compound revenue. In 90 days we earned $14,503 by combining consistent pin production, on-page conversion tactics, and a simple email funnel.
If you’re starting, prioritize niche fit (visual intent), create multiple pin creatives, and build an email pathway from day one. The work compounds, one optimized post with several high-performing pins can become a steady, month-after-month revenue stream.
We’ve kept iterating since those first 90 days, but the lessons are the same: treat Pinterest as search + discovery, measure the small wins, and scale what’s proven. Do that, and your first 90 days might look a lot better than you expect.

