I’ve been using ClickFunnels to run my offline and online businesses for almost 3 years and I must say I LOVE giving them $97 every single month.
I’ve been researching and playing around with Kartra for a couple of weeks and I’ll try to explain the differences I’ve seen over the past few years.
The Difference Between Kartra And ClickFunnels
When it comes to internet marketing software, there are two names that have earned quite the reputation for themselves.
The first is Kartra and the second is ClickFunnels. Have no doubt that these two programs are exceptional and can both help a budding entrepreneur take their business to the next level. That being said, they have their fair share of similarities and differences.
And, at the end of the day, you should only invest in one or the other.
As a new business owner, you’ll need to decide which of these powerful software suites would work best for your company.
Do you need a software package that focuses on building sales funnels or do you need a software suite that incorporates all of the marketing tools needed to run an online business? Before you answer that, let’s take a look at each of these marketing programs to compare what they have to offer.
What is ClickFunnels?
Russell Brunson created ClickFunnels because he understood the dilemma that potential entrepreneurs faced on a daily basis. They had the idea of a product or service. They could visualize themselves succeeding. They knew that what they were planning could make it big. But they had no idea what to do next.
In many cases, it was because they didn’t know how to code or design websites. This digital age of business is very unforgiving to those who don’t consider themselves tech gurus. If you’re all about business but are stuck behind the technological curtain, then it’s going to be nearly impossible to succeed.
For a long time, the only solution was to pour thousands of dollars into a website design company all for a website that may or may not succeed. It was risky.
Enter ClickFunnels. (Try It For Free Here)
ClickFunnels is designed to help you take back the power from the so-called tech gurus. It doesn’t matter if you can’t program, code, use HTML, design a CSS style sheet, or if you don’t know the difference between Java and Flash. ClickFunnels can build websites nearly instantly and those sites have a marketing design that leads visitors down a sales funnel. At the end of that funnel, they convert to paying customers.
Every web page is created in three steps.
The first step involves choosing a specific type of sales funnel. The sales funnel you choose is already associated with a type of product or service. They are linked together based on research and statistical analysis. Some examples include lead magnet funnels, survey funnels, and squeeze page funnels.
The second step is all about picking a specific page design. You don’t want every website created with ClickFunnels to look the same. That’s why they include a huge variety of design options.
Every page created is meant to be unique, yet doesn’t require any coding skills. Unfortunately, the design variety is not very large and if you create a dozen different sites, then you are bound to notice some strong similarities.
The third and easiest step is simply clicking a button. The website is pieced together in about ten seconds and launched.
Overall, ClickFunnels is a great way to create websites in a hurry. The fact that those websites are built around proven sales funnels techniques is what makes this program much better than your typical website creator.
The major set back of this marketing software is that it’s limited to only creating these pages. There are still plenty of marketing needs that your website will need if it’s going to attract traffic to be led down that sales funnel. How does Kartra compare?
The Kartra Difference
The first thing you need to know about Kartra is that it can accomplish the same thing as ClickFunnels, but using different methods. And, it doesn’t happen quite as quickly and easily as ClickFunnels. That being said, the pages that Kartra can be used to create are often more diverse, authentic, and marketable.
Kartra is a full set of marketing tools. Imagine hiring an in-house team of marketing professionals to work with your small business from day one. Wouldn’t that give your new business a serious competitive edge and increase its chances for success? That’s close to what you’ll be getting when investing in Kartra.
Created by marketing professionals Andy Jenkins and Mike Filsaime, Kartra is designed as a goal-oriented program rather than a task-oriented program. That might sound like little more than a play on words, but you’ll begin to notice it makes a big difference on how you accomplish them.
For example, with ClickFunnels, the task is to create a sales funnel webpage.
You open the program, click a few buttons, and the task is completed. With Kartra, you think in reverse. You want to consider the ultimate goal at the end of that sales funnel. The end of sales funnel is usually a thank you page, which is shown after a visitor is converted into a lead. You will create the thank you page first and work backward.
It is definitely an unusual process at first, but it’s one that has been proven to work on many occasions.
You aren’t able to utilize that method of thought with ClickFunnels because it does all of the work for you starting from the beginning while Kartra definitely does a large majority of the work, it doesn’t quite hold your hand like ClickFunnels does.
Kartra lets you maintain a great deal of creative control and it shows with all of the web pages you create.
If you were to look at the start page for ClickFunnels and the start page for Kartra you would immediately see the difference between how the two operate. ClickFunnels displays a list of 22 different sales funnel types and asks you to choose one for your website. Kartra, on the other hand, has options for working with a blank canvas, an option for video sales pages, and several more page options.
The differences continue to grow even as you begin to create a page.
With ClickFunnels, the next step after choosing a sales funnel is to choose a few different design elements and move them around the page. Kartra offers a large variety of different options that relate to visual design, but also some that will impact marketing strategies.
Kartra has several additional features that are outside of the scope of what ClickFunnels offers. One of their strongest features is their automation process. You can use their automation options to create nearly-instant responses to customers, to create email lists on the fly, or to create simple sales funnel pages. The strongest aspect of the automation feature is how it lets you engage with leads without actually putting forth a lot of effort.