I’ve been using ClickFunnels to run my offline and online businesses for almost 3 years and I must say I LOVE giving them $97 every single month.
I’ve been test-driving Kartra for a couple of weeks so here I’m going to cover my experience (specifically the differences) with both platforms.
The Difference Between Kartra And ClickFunnels
When it comes to internet marketing software, there are two names that have earned a solid reputation.
The first is Kartra and the second is ClickFunnels. No doubt these two programs are exceptional and can both help a budding entrepreneur take their business to the next level. That being said, they have their fair share of similarities and differences.
And, at the end of the day, you will likely need to make the choice to to invest in one or the other.
As a new business owner, you will need to decide which of these powerful software suites will work best for your company.
Do you need a software package that specifically focuses on building sales funnels, or do you need a software suite that incorporates all of the marketing tools needed to run an online business? Before you answer that, let’s take a look at each of these marketing programs to compare what they have to offer.
What is ClickFunnels?
Russell Brunson created ClickFunnels out of a deep understanding of the dilemma entrepreneurs faced on a daily basis. They uncover a brilliant idea for a product or service. They can visualize themselves and their product/service making it big. They just have no idea what to do next.
In many cases, it was because entrepreneurs simply didn’t know how to code or design websites. The digital age of business can seem very unforgiving for non-technical types. If you are all about business but you are stuck behind the technological curtain, you’re inevitably faced with an uphill battle.
For a long time, the only solution was to pour thousands of dollars into a custom website design company with uncertain success. It was risky.
Enter ClickFunnels. (Try It For Free Here)
ClickFunnels is designed to help you take back the power from the so-called tech gurus. It doesn’t matter if you can’t program, code, use HTML, design a CSS style sheet, or if you don’t know the difference between Java and Flash. ClickFunnels can build websites almost instantly that will lead visitors through a sales funnel, converting them to paid customers.
Every web page is created in three steps.
The first step involves choosing a specific type of sales funnel. The sales funnel you choose is already associated and customized to the type of product or service. The sales funnels are linked together based on research and statistical analysis. Some examples include lead magnet funnels, survey funnels, and squeeze page funnels.
The second step is all about picking a specific page design. You don’t want every website created with ClickFunnels to look the same. That’s why you are provided with a huge variety of design options–no coding skills required.
The third and easiest step is… simply clicking a button. The website is pieced together in about ten seconds and launched.
Overall, ClickFunnels is a great way to create high-converting websites in a hurry (and who doesn’t want that). This platform is so much more powerful than your typically website creator because your website will be built on proven sales funnel strategies.
When it comes to solving the entrepreneurs dilemma Clickfunnels make makes it easy to sell anything from a physical or digital product, to services, to online courses. It is the first and best sales funnel builder, hands down. The sales funnel designs are brilliantly executed with options for upsells, cross-sells, offer pages– and it’s all built in for you, as in no messy plug-ins required. While Clickfunnels offers many other tools allowing you to build a memberships site or an e-commerce site, it is not considered an “all-in-one platform”.
You may find that there are still other marketing tools required to attract traffic down that sales funnel. So how does Kartra compare?
The Kartra Difference
The first thing you need to know about Kartra is that it does have the same features as ClickFunnels with a slightly different spin. However, the same functions on Kartra cannot be executed quite as quickly and easily as ClickFunnels.
Kartra is a full set of marketing tools. Imagine hiring an in-house team of marketing professionals to work with your small business from day one. Wouldn’t that give your new business a serious competitive edge and increase its chances for success? You’re getting more all-in-one support when you invest in Kartra.
Created by marketing professionals Andy Jenkins and Mike Filsaime, Kartra is designed as a goal-oriented program rather than a task-oriented program. That might sound like little more than a play on words, but you’ll soon begin to notice there is are distinct differences in the approach.
For example, with ClickFunnels, most often the clear objective is to create a killer sales funnel webpage.
You open the program, click a few buttons, and the task is completed. With Kartra, your approach is reverse-engineered. You start with ultimate goal of that sales funnel which might be the thank you page that is displayed for a successful lead to sales conversion. You will start with that thank you page and work backwards.
It is definitely an unusual process at first, but it’s been a proven successful strategy.
While Clickfunnels does a lot of the work for you with proven high-converting strategies, Kartra lets you maintain a great deal of creative control.
If you look at the start page for ClickFunnels and the start page for Kartra you will immediately see the difference between how the two operate. ClickFunnels displays a list of 22+ different sales funnel types and asks you to choose one for your website. Kartra, on the other hand, is more of a blank canvas with several more pages options including video sales pages.
The next step on Clickfunnels after choosing a sales funnel is to choose a few different design elements and arrange them around the page. Kartra offers a large variety of visual design different options with varying impact on your marketing strategy.
Another key differentiator between Kartra and Clickfunnels is Kartra’s automation process. Kartra willl allow you to create nearly-instant responses to customers, email lists on the fly, or simple sales funnel pages. The strongest aspect of the automation feature is how it enables you to engage with leads with minimal effort.