So, technically a membership site is not actually a funnel, it’s a way to deliver your content to people in a fun and unique way and if you do it right you’ll create raving fans. That’s where we come in!
How To Create A ClickFunnels Membership Site
ClickFunnels Membership funnels allow you to lock certain areas of your members area, based on what your customers purchased, drip content to them based on when they signed up, and a whole lot more.
ClickFunnels allows you to not only build a complete sales funnel, but to also be able to deliver your digital product or training course by creating your own membership portal.
This includes the registration pages, membership access pages, and then the content pages all which can be locked or drip fed based on the purchases made inside your sales funnel. This is a fully secure and hosted membership site where you will be able to manage your members, send out email notifications, and build a community of members giving them access to your product or service.
This is truly an amazing features that eliminates nearly all the headaches associated with managing and configuring a membership platform using WordPress and other similar solutions. Your membership site is fully customizable to make it look and feel however you want and it truly makes ClickFunnels a one stop solution to all your product marketing and sales needs.
Your First Membership Funnel
To create your first membership funnel, click + Create Funnel at the top of ClickFunnels in any view outside the editor. Once there, select Membership Funnel on the left and then click the green + Create Funnel.
Name the Funnel
When you create a funnel you will first need to give it a name for your reference, and it is always good to add a group tag. Group tags help keep all your funnels organized.
Choose the Template You Want for Each Step
Now that you have created your new Membership Funnel, you will need to go through each of the two funnel steps and select the template you want to use for each page. Keep in mind that you can always change a template at any time, but please realize that you lose any edits that you have made.
Edit the Look and Content of All Your Templates with the Editor
After you have selected your templates, open each page in the editor to change the layout for your members area. Keep in mind that these templates have a few dynamic elements that will automatically add content for certain areas based on the lesson sections and individual lessons you will add in the next step.
Add Lesson Sections and Lessons
After you have your layout set up, click the Add New Lesson Section. Once you have the sections, click Add New Lesson to add the content to your members area.
Name Your Lesson Section and Optionally Limit Content Access
When you add a Lesson Section you need to give access only to people who have bought a certain product or products through your Sales Funnel.
Name Your Lessons
When you add a lesson, first choose what section it will be under, and then give it a name. Next, choose which templates you want to you use. For most of your content you will choose Video Lesson for the template. And finally, you can choose when you would like this content to become available to your members, either immediately, or after a certain number of days from when they signed up (drip delay).
Edit Your Lesson Content
Once you’ve added the lessons, you can click on Open Editor next to each lesson to edit the content. Just like the normal editor you can add, hide and remove elements as needed.
What did they find to be the keys to a thriving membership site?
The most important step is to find a need or niche to fill, or a problem to solve. Make sure your solution delivers massive value and keeps your member base coming back for more.
Make certain that you are the leading service provider in your niche, your content is easy to absorb and the membership site easy to negative. It is important to make your new customers ‘raving fans’ as soon as possible. To do this, clearly illustrate the benefits of using your solution, provide the best customer service possible and remember that your customer is the lifeblood of your business.
The medium can be as important as the message, when you start out building a site. “It’s important to know your audience and determine ahead of time whether your site should be mobile-friendly, mobile-ready, or responsive,” says Adam Weedman, founder and chief strategist at Affiniscape, a company that helps organizations build their member sites. “A great site can take anywhere from six weeks to a few months to design, develop, test, and launch.”
There are many crucial components to a successful membership site, but Weedman reminds us that they’re not all online. From the start, he says, you need to be considering how hosting events can help build and tighten your community. “Events, events, events”. It is all about places to go, and to learn, and to interact,” he says. “Members don’t join to pay dues, or read or read a lot of content. They join to interact with other members and learn something.”
6 Reasons why you start a membership site In ClickFunnels
- Membership Sites can generate a consistent and reliable stream of income.
- Membership Sites are one of the best ways to implement internet marketing strategies.
- Membership Sites are fairly easy to set up.
- You can grow your site and Membership Base by applying social media and web 2.0 technologies.
- Membership Sites allow you to share your valuable content yet minimize people from easily stealing it.
- Membership Sites are easy to maintain.
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