One of the things that makes a tool like ClickFunnels so great is that it can be used to market and promote any type of business or service.
So, naturally, there are tons of different niches and businesses that use ClickFunnels to attract new sales and prospects.
And one of the most popular niches is lawyers and attorneys.
ClickFunnels is easy enough for anyone to pick up and learn in a few minutes, but if you are a lawyer or attorney and have no interest or desire in learning how to use ClickFunnels, but understand how you can use it to grow and expand your business, here are a few options…
– You can browse through the list of custom templates on the ClickFunnels Marketplace.
– Or you can hire a ClickFunnels Certified Partner to create a custom design and sales funnels specifically for your business and the kinds of leads you are trying to attract.
It is important for law firms and lawyers to understand the marketing funnel themselves because it’s an incredibly useful way to structure your marketing activities. There are as many ways to promote a law firm as there are dollars so spend doing it. But without a broad strategy that works to move prospects closer to hiring them, lawyers are effectively throwing tactics at the wall and seeing which will stick.
Bring a little order to this chaos, however, and lawyers start to see where they should be investing their time and and money. You may, for example discover that the key to your law firm’s sustainability lies in reaching as broad of an audience as possible. Another firm in your town might be frustrated at the low volume of contacts they’re receiving and decide to invest in bottom-of-the-funnel activities.
There are many ways to structure and label a marketing funnel. It’s also important to note that the divisions in the marketing funnel are rarely as stark as they appear here. But for the purposes of this conversation, I’m going to speak in generalities about some of the tactics that support three different levels.
Starting at the Top
At this stage of the marketing funnel, legal consumers are just discovering that they have a legal need. Whether facing injury, pursing adoption or starting a business, consumers in this stage are just getting started. As such, the marketing that reaches them most effectively will focus on exposure of your brand. The things you do at the top level should be designed to attract the attention of legal consumers that are relevant to your law firm. When most lawyers think of online marketing, they think of these sorts of activities.
Moving to the Middle
Once people have been convinced they have a legal need, they are going to quickly begin searching for someone who can help them address it. At this stage consumers evaluate their options. Your activity here needs to engage consumers in a way that positions you as the right lawyer for them. This can be done with testimonials and reputation management activities, but it might also be achieved through compelling content or social media outreach – to name just a few.
The Bottom of the Funnel
At the lowest level of the marketing funnel, it’s all about making it easy for people to connect with your firm. That might mean employing conversion tools like around-the-clock web chat clients. Other law firms choose to deploy an intake management tool that help them keep a grip on those contacts they’ve worked so hard to achieve. Even website content can contribute at this stage through compelling calls to action or easy to find contact forms. Tactics like these are worth it because a prospective client that has made it this far down the funnel is likely to be very engaged and once a client makes the choice to contact your firm, they’re practically yours to lose. So don’t dismiss the importance of this stage. It’s where a lot of lawyers drop the ball.
So now I’m a lawyer running a three person firm who needs more qualified leads for my business. We’re keeping the lights on and paying the bills, but I need to make sure I get everything I can out of my limited advertising budget.
The firm’s practice areas are:
– Personal injury
– Family law
– Business law
– Criminal defense
The Campaign Funnel
This campaign blends traditional and digital legal marketing techniques, but, like all campaign funnels, it has three basic phases:
Attract: I’ll attract new potential leads with paid media, social media, and traditional advertising.
Engage: I’ll engage these folks using email and webinars.
Sell: I’ll offer a free consultation to get these leads in the door, where I can evaluate their cases and have them sign a retainer, if appropriate.
I already know that most lawyers use paid media, such as Facebook advertising, Twitter ads, Google AdWords and other PPC systems like Bing, so I’m going to start there. Each of these services offers a very targeted system so I can show my ads only to people who may actually be interested in my services.
Can I Really Use ClickFunnels To Grow My Law Practice?
Over the past three months or so I’ve been using a new system to create my online funnels called ClickFunnels.
I’ve used it to streamline my internet law firm marketing efforts and increase conversions of potential clients to new clients.
In this review I want to tell about the reasons I love ClickFunnels for aby law firm marketing.
These reasons are listed below:
1. All in one solution
2. Customer service
3. Owner is using it
4. Ease to use
5. Ability to share with others
Now, I know that this reads like a laundry list of tactics. And I know that most small laws firms have limited budgets, resources and expertise to work with. The lesson here isn’t that you have to do everything at every level of the marketing funnel. But keep this concept in mind going forward. Whether you’re trying something new or checking in on a tactic that has worked for years, ask yourself which stage of the funnel you’re addressing and let that guide your next move.
Why All Lawyers Should Use ClickFunnels
If you’re a lawyer and you want to grow your practice, then you should start using sales funnels. ClickFunnels makes it easy to create lead-generating landing pages and even will help you market to these leads through email. If you need more clients, then you need more leads, right? Start your 14-day trial of ClickFunnels by clicking here.