If you’re a dentist interested in growing your dental practice, pay attention to this quick review of using ClickFunnels for dentists. I’m also going to provide with a FREE sales funnel you can use within the next 30 minutes to start growing your business.
You can go ahead and download it here or below.
Every patient of your practice went through the same four steps before becoming your patient. First, they became aware of you. Second, they became interested in you or something you offered. Third, they decided to interact with you. Fourth, they took action to become your patient.
Typically, this happens either through personal relationships and referrals or through traditional advertising.
When it happens organically through personal relationships and referrals, patients get to know you because of a relationship with you, a team member, friend, or other patient. That relationship causes them to become interested in you and your services, decide to become your patient, and take action to make an appointment and come to your office.
Organic practice growth through personal relationships and referrals, while important, only expands your practice to the extent of your ability to build personal relationships with people who refer others or become patients. And we all know our time limited, which means our time to build relationships is limited.
When it happens through traditional advertising, people get to know you through a paid advertisement on radio, TV, direct mail, phone book, or other traditional way. Generally, these people become interested after repeatedly seeing advertisements or looking for referrals or reading reviews of your practice.
They make a decision based on additional interactions with you, often either through more advertising or by calling your office to ask questions about your service or business practices. Finally, after all those advertisements or interactions, they either become a patient or they forget about you.
Traditional practice building is expensive, time-consuming, and ineffective.
If you only attracted new patients with whom you have a personal or referrals relationship, your practice would grow very slowly. It would also grow little patient-demographic control because the common thread across your patients is who they know, not who they are and what services they want.
If everyone beyond a personal and referral relationship required traditional marketing and personal attention, you would spend a lot of time and money attracting people into your patient-acquisition process.
Advertising to people in traditional ways like radio, TV, phone books, direct mail, and newspapers is expensive and inefficient. Even if prospects respond to an ad, you then have to take time away from serving patients to answer questions, follow up, and build relationships with a number of people, many of whom will never become patients. You could pay a team member to do some or all of the intake, but that would be an additional out-of-pocket cost without knowing the return.
Sales Funnels and ClickFunnels Can Help Grow Your Practice
Funnels solve all three problems…
Building your practice through funnels is the best way to experience real practice growth. Funnels solve the time and cost problems with traditional practice building because they get better prospects to you by more effectively targeting prospects, automating and optimizing much of the interest, decision-making, and action-taking process, and do so at a fraction of the cost. In other words, funnels are both better and more efficient.
The term funnel evokes the visual of a funnel used to pour liquid into a container. If you picture this tool, the general population of prospects is represented by the space outside of the funnel. The top of the funnel represents the process of attracting as many ideal prospects as possible. A little lower into the funnel is the generally smaller number of prospects who become interested.
The middle of the funnel contains the even smaller number of people who decide to engage with you.
Finally, the smallest part of the funnel represents the people who take action by accepting your offer to become a patient (or to take advantage of a more specific promotion offered).
How to design a high-performing funnel for your dental office
Funnels can be created for any number of purposes. For example, you can use a funnel to get people into your office for a specific high-value procedure. You can also use a funnel to build an email list of people to contact if you need to fill a last-minute cancellation. No matter what your goal, you can design a funnel to attract prospects to you and turn them into action takers.
Here’s what you need to do build a basic sales funnel with ClickFunnels (the software I recommend):
1. Attention: An online ad to get the attention of your ideal prospect for the goal of your funnel
Most of the time, this is a Facebook ad that offers something of value to prospect in order to get them to pay attention. Facebook ads are currently the best and most efficient use of your ad spend because they’re very inexpensive and have the most sophisticated targeting capabilities in the market. That means you can target your ad to a group of your ideal prospects for less money than you would spend on less-targeted ads.
Your ad has one goal: to get a prospect to notice you and click on a link in the ad, which will automatically send them to the next part of your funnel, which is your squeeze page or landing page.
2. Your squeeze page or landing page
It is a single page on a website designed to collect contact information from a prospect.
This is often done with squeeze o=page software like ClickFunnels, which makes it easy to set up landing pages to collect information trigger the next part of your funnel, delivering on your ad’s promise.
3. Delivering on your ad’s promise for people who opt-in on your landing page
When people opt in on your landing page, the next step is to deliver on your ad’s promise. Depending on your funnel’s goal, the next step might be to automatically email the prospect a checklist or guide, a link to a video you recorded.
Using simple but sophisticated software like ClickFunnels makes it easy, but no matter what software you use, once someone opts into your squeeze page or landing page or landing page by giving you their contact information. The next step is to deliver on your ad’s promise.
4. Ask your prospects to take action
Once someone opts in and you deliver on your ad’s promise for a guide, coupon, or other piece of value, your funnel software will email them to complete the patient-acquisition process.
For a simple goal such as getting people to come in for a cleaning and teeth whitening, you could ask them to take action in the email where you deliver the coupon.
5. Retarget those who opt in but don’t take action to become patients
The best funnels are the ones that build on themselves based on the actions of your prospects. One way to make sure your funnel works for you is to export a list of people who made it to the end of your funnel but didn’t take action, and send them a different sequence of emails to build a deeper relationship with them and retarget them with Facebook ads to stay top of mind and encourage them to take action.
Do you have sales funnels working for you?
The most effective and efficient way to build your dental practice is to design a funnel and have it working for you. It is the best way to fill your schedule with ideal patients whom you choose, rather than relying on personal or referral relationships or expensive, inefficient, and time-consuming traditional advertising followed by a manual patient-intake process.
Why Dentists Should Use ClickFunnels
Just like any business, getting leads and closing sales is the key to growth and success.
Dental practices are no different and ClickFunnels makes it very easy to get leads, more patients, and more exposure.